WordSmiths - The Smith Brothers Agency Blog

WordSmiths

Living on the edge in a CPG world.

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We are very happy to welcome Chelsey McGrogan to the Smith Brothers Family!  Chelsey is joining our expanding Production Team as an Associate Producer. Chelsey will be supporting the production team on a variety of different projects and accounts.

Chelsey McGrogan joins Smith Brothers as an associate producer with more than two years of project management experience in supervising advertising projects, maintaining client relationships and supporting editorial writing. Previously, Ms. McGrogan managed the editorial content and project management responsibilities for B2B clients in the trucking, transportation, logistics and machine-to-machine industries. Her previous brand experience includes: TMW Systems, ORBCOMM and Cowan Systems.

Chelsey is a graduate of Kent State University with Bachelor of Science in Advertising and minor in Marketing.

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Last month Google sent administrators of non mobile-friendly websites a message titled “Fix Mobile Usability Issues” through their Webmaster Tools. It contained a report of items Google now sees as “errors”, along with a guideline of how to build for the mobile web.

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A Beer With:       April Tantalo

I’ll preface this post by saying that I’ve hosted a number of Twitter Parties, but have rarely been a participant. Furthermore, the ones I have participated in were before I was involved in agency life, so I wasn’t fully analyzing them. As a quick reminder, Twitter Parties are a virtual “party” held on Twitter and centered around a specific hashtag. Participants follow along and tweet using the designated hashtag, while hosts and sponsors ask questions and keep the party on topic.

There’s definitely something alluring about Twitter Parties. Maybe it’s getting to chat with those that have similar interests for a bit, maybe it’s feeling closer to a brand… or, quite possibly, it’s the chance to win prizes over a fast-paced hour.

On February 14, 2005 YouTube was born. As it turns the big 1-0, YouTube is the 3rd most visited website with at least 2,777,777 videos being viewed a minute according to YouTube Downloader. I’m not ashamed to admit that I’ve personally spent an estimated 72 hours watching cat videos alone.

Since YouTube took off in early 2000’s, hundreds (thousands?) of consumer packaged goods companies have found success in reaching their target audiences through YouTube videos. Some videos engaged consumers with elements of surprise, while others used humor to get their message across. Some featured high production budgets and celebrities, while others were shot with a small budget.

In no particular order, below are 10 of our social media team’s favorite CPG YouTube videos from the last 10 years.

Dove Beauty Evolution (2006)

Dove Evolution

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SBA nabs top honors for Best Campaign Less Than $200K and Best Single Print Ad

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Variety in the craft beer world is both a gift and a curse. My beer of choice is usually one that I haven’t tried yet. Call it FOMO – but if there is a new beer around, I will go far out of my way for a chance to taste it.

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A Beer With:       Dave DiNuzzo