After several months of testing, Messenger Day, Facebook Messenger’s answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide. Messenger Day allows users to curate photos and videos in a single destination and choose whom to share their Messenger Day creations with and, just like Snapchat, everything disappears after 24 hours. – Adweek
Plus beer recos and dog pics.
“Consumer trust is something you have to earn every day. The day you start taking that for granted, it’s over.”
– Denise Morrison, CEO of Campbell Soup Company
This note of caution – equal parts somber and energizing – set the tone for the 37th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event. Held at the Anaheim Convention Center March 9-12, a record-setting crowd of 85,000 attendees gathered to celebrate and support the more than 3,100 exhibiting brands – and to reflect on the critical role that consumers have played in the rapid rise of the better-for-you segment.
Last month, the platform announced their new Pinterest Lens tool, which enables users to search Pinterest for related items and ideas based on real world examples, captured on their phone. Now, Pinterest is looking to extend that visual search capacity to the web more broadly, with a new browser extension which enables you to search for related Pins based on any image on any website. It’s another way for Pinterest to expand its search capacity – and given that there are already two billion searches conducted on the platform every month, and Pinners come to the network with higher purchase intent than users on other platforms, the potential value-add for Pinterest users is significant. – Social Media Today Continue reading “Why You May Soon Be Watching Original TV Shows in Your News Feed”
That’s how Fortune recently described 3G’s business model. The magazine goes on to say, “A central feature of this model is that it can’t work forever. It builds value only by buying more companies.” Continue reading “The Shark That Can’t Stop Swimming”
“Twitter is launching a new feature called “custom profiles” for businesses to create better customer experiences through Twitter. This feature will connect real people to Direct Message threads instead of bots or the business’ logo. These “customer service agents” will have their real face, name, and title listed in the DM. Twitter states, from their research, that personalized experiences with a human connection can create significant benefits for businesses, and 77% of people are likely to recommend a brand following a personalized customer service interaction on Twitter.” – Social Media Week Continue reading “Instagram tests a game-changing feature for influencers”
In a move aimed at shifting focus to ad formats which will work for both users and advertisers, YouTube has decided to discontinue 30-second unskippable ads in 2018. Andrew Wohlwend of Zefr, a video analytics company, cites user frustration, high bounce rates, and shorter overall watch time as some of the negative side effects of asking a user to sit through lengthy pre-roll. However, the unskippable format is not completely dead. Other lengths will be available, such as 20-second promos and 6-second bumper ads. – Adweek Continue reading “The Future Of Advertising Starts With Your Face”
To help businesses find talent, manage applications, and ultimately hire people faster (possibly straight from their direct audience), Facebook is introducing a new type of post: Job Openings. Continue reading “Content Creators: Facebook Will Play Sound by Default Now”
Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically an insertion order sent to a Snapchat Ads partner who would manage and execute the buy. The update lets buyers license partner technology and manage those buys in-house. – AdExchanger Continue reading “Pinterest introduces Lens, a Shazam for objects in the real world”
If you spend any time in CPG product innovation, you’re likely using a “Jobs To Be Done” (JTBD) approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the JTBD approach simply suggests people don’t buy products, they hire them to do specific jobs. Continue reading “A Rejuvenating Plunge Into Innovation”
Snapchat has given brands and publishers new hope that they could get discovered. The messaging and media app revamped the design of its search, opening the possibility that brands and publishers will get more exposure for their Snapchat videos. The search changes are mostly cosmetic at this point, and they don’t dramatically alter how people discover new accounts. However, it offers a more visual search design that appears readymade for brands and publishers to be able to promote themselves, perhaps eventually paying to find larger audiences. – Ad Age Continue reading “Snapchat Adds New Search Bar and Twitter Kills the ‘Buy’ Button”