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Living on the edge in a CPG world.

News & Trending Topics in Social Media

Facebook to Launch Reactions ‘In the Next Few Weeks’
The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.” Chief product officer Chris Cox broke the news to Bloomberg Businessweek as part of a profile of Cox and a detailed look at how Reactions came to be. Cox told Bloomberg Businessweek he originally brought up the idea of tinkering with the like button at an off-site meeting to discuss projects six top executives were most eager to take on in 2015. According to Cox, the project began with researchers narrowing down the most frequent responses to posts into six reactions– angry, sad, wow, haha, yay and love. He added that outside sociologists were consulted in an effort to be thorough. – Social Times

Twitter’s new pitch to brands: Turn everyday fan tweets into ads
Twitter is developing an ad product that would put tweets from everyday users into brands’ campaigns on the platform. Twitter will offer a new service that makes the platform easier for advertisers to collect tweets related to their products and then promote the content in their Twitter ad campaigns, according to sources, through a new ad unit. The new product is based on what Twitter is calling a “brand enthusiast gallery,” which will house a repository of brand-related tweets for advertisers to pick through. Twitter will direct message the author of the tweet and ask permission on behalf of a brand to use the tweet before reposting it. – Digiday


Here’s How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

Considering how Snapchat now arguably holds the claim for digital marketing’s hottest real estate, it’s hard to believe that it was only 15 months ago that the platform’s first paid ad ran for the Universal Pictures horror flick Ouija. Since then, Snapchat has skyrocketed to the top of advertisers’ agendas, even as the Los Angeles company has demanded that brands pay as much as $750,000 for sponsorships. Snapchat, with its 100 million daily users, is expected to have its IPO in 2016, just four years after launching its ephemeral app. “Snapchat’s major advantage is that it’s entirely rooted in the user behavior and values of a digitally native demographic, not in those of a demo who started using social media in college,” noted Topher Burns, group director, distribution strategy at Deep Focus. “It understands how they want to share and consume content, what they’re comfortable divulging, and how to appeal to their interests.” – Ad Week


Nielsen to Use Facebook and Twitter in New Ratings System

Nielsen is getting more social. The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social network in its measurement system. Now called “Social Content Ratings,” the metric will also include TV-related chatter on Twitter. The new ratings will measure programs on both traditional television and streaming services during the time period when the show is televised. It will also monitor conversations about television programs round the clock. With the new offering, Nielsen is building a stronger force in the so-called social listening market. That includes companies like ListenFirst Media that monitors activity on more than a dozen digital media outlets for more than 40 television networks. – The New York Times

Our President Michael Bollinger appeared on Pittsburgh Today Live to preview Super Bowl commercials.

Watch the video »

Michael Bollinger

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Pittsburgh, PA (January 29, 2016) – Smith Brothers Agency was recognized by the Pittsburgh chapter of the Public Relations Society of America (PRSA) for its work on the “Snack Mob” Sampling Tour for client Bolthouse Farms at last night’s 2016 Renaissance Awards. Bolthouse Farms is the leading grower and distributor of carrots in the U.S., and the company also produces and sells super-premium juices, smoothies, protein shakes, café beverages and refrigerated dressings. Smith Brothers’ “Snack Mob” Sampling Tour of Pittsburgh, which took place during the 2015 Back-to-School season, featured the Bolthouse Farms Kids™ line of smoothies, fruit tubes and veggie snackers.

Lindsey and Amanda

Please join us in welcoming Lindsey Knight and Amanda Gribble to Smith Brothers! Lindsey expands the agency’s customer relationship management capabilities as Senior Manager of Direct Marketing and CRM, while Amanda joins the agency as an Account Director.

Today we’re launching the Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends and the world. With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans. Now we’ve built a place devoted to sports so you can get the feeling you’re watching the game with your friends even when you aren’t together. With Facebook Sports Stadium, all the content on Facebook related to the game is in one place, and it comes in real time and appears chronologically. –Facebook Newsroom

News & Trending Topics in Social Media

social media

News & Trending Topics in Social Media

Oculus Rift Will Cost $599 – Facebook’s Oculus is finally offering clarity on how much of a premium a virtual reality experience will cost. After months of teasing the introduction of its Oculus Rift virtual reality goggles, the company said on Wednesday that it had opened orders for the system, which includes a headset and controller devices, with a price of $599. That’s without a computer included — you’ll need a fast one that will probably cost around $1,000. The device begins shipping in March. – New York Times

News & Trending Topics in Social Media

All Facebook Verified Pages Can Now Stream Live Video

Verified accounts on Facebook will now be able to stream live video from their account.  Back in August, Facebook introduced “Live” to users of the Facebook Mentions app – an app version of Facebook only available to verified users such as celebrities, journalists, and other public figures.  This feature is now available for all verified users via the iOS app.

Typefight logo

In advertising, it is easy to get caught up in large scale design with so many moving parts to a campaign, website, social content, or whatever it may be. Amazing work can be accomplished thinking big picture and that’s great. However, what if that picture was much smaller? What if was just a single letter?