WordSmiths - The Smith Brothers Agency Blog


Living on the edge in a CPG world.

Facebook Makes Retargeted Ads Available for Instagram One of the fastest growing and smartest ways to use Facebook ads is through retargeting – focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides. Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app. – Social Media Day

Instagram Business Profiles Test Now Features Analytics

Instagram scheduling tool Later shared the iOS screenshots in a blog post, and offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now feature a chart icon in the upper-right-hand-corner, giving them access to analytics.

Available analytics include:

  • Location: follower locations by country or city.
  • Gender and age of followers.
  • Insights, which includes impressions, reach, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram).
  • Top Posts: posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers.

Facebook Changes News Feed To Favor Time Spent, Publisher Diversity

Once again, Facebook is changing how it organizes the News Feed. Facebook announced a number of tweaks to the News Feed algorithm today. The social network is putting greater emphasis on engagement time, or how long people tend to spend on a given post. While liking or commenting on a post is one indication that the social network uses to shuffle the News Feed, it’s not the full picture of what the user wants. People don’t typically like or comment on everything they read after all, so moving forward, Facebook will prioritize posts based on how long users spent on similar posts from the author or publisher in the past. To inform these tweaks, Facebook will rely on data it’s been collecting on how long people spend on Instant Articles or clicked through on its mobile browser. – Digiday

Ashley, Carly, Beth, and Lindsay

Smith Brothers is excited to announce the addition of Ashley Sieniawski, Carly McLeod, Beth Anderson, and Lindsay Motta!

Brands as chatty friends: Are chatbots ‘the beginning of a new Internet’?

Microsoft’s recent chatbot PR disaster notwithstanding, brands are on the cusp of a bot explosion. ‘The speed to adoption is being compressed right now,’ said Pete Sena, founder at agency Digital Surgeons. ‘Brands know now that the No. 1 thing that they can compete on is experience—and chatbots, done properly, can really add value there.’ It is also an opportunity for brands to come off as more than a mere service provider, as a knowledgeable friend too, said Ben Kosinski, head of The Collaboratory at iCrossing. ‘It’s smart for the brand to go where the users are and create a presence on these platforms, while providing relevant and personalized one-to-one conversations with consumers.’ — Digiday


We are extremely excited to welcome Michelle Park, Zach Simons and Shannon Sankey to the Smith Brothers Family!

Earlier this month, Instagram announced it was modifying its feed, so that the moments they believed people cared about most, would be featured first. Instagram explained to users, “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” They went on to assure users that, “We’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

Facebook’s Biggest Product Announcements From F8 ConferenceABC News

  • Chat Bots
  • Social VR
  • Live Video
  • Account Kit
  • Aquila
  • Artificial Intelligence
  • Connectivity Lab

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