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Living on the edge in a CPG world.

Everything you need to know about Twitter’s new update

The news in a nutshell is this: replies, quotes, polls, pictures, and other media will no longer count towards Twitter’s tight 140-character limit. This means, in practice, you’ll have more space to express yourself, and it will be easier to interact with others and keep within your allotted space. – Inc.com

Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere

Running millions of individually targeted video spots in live television across more than 10 platforms simultaneously is now a reality, as Adobe rolls out their new dynamic ad insertion technology this week. The true test of success will be in determining how much revenue lift dynamically inserted ads yield as compared to the traditional broadcast ads. According to Campbell Foster, director of product marketing at Adobe, the company has heard from NBC sports that the dynamic ads on devices are selling at twice what the broadcast ads sell for. – MediaPost

Twitter Letting Select Users Put PreRoll Ads Into Video

Twitter has always represented a bit of a raw deal for creators when it comes to monetization. Unlike YouTube, there’s no publicly-accessible revenue sharing program. If you create a piece of content that does well, there’s no way to shove an advert on it and make some money, unless you’re a massive publisher. But slowly, that’s starting to change. Twitter just announced that select US creators of all sizes will be able to insert pre-roll adverts into any video clips they upload. – The Next Web

Twitter’s New Button Lets You Accept Private Messages From Your Website

Twitter continues to push forward with its increased emphasis on its messaging feature, with the rollout of a new button for websites that allows visitors to privately message an individual or company directly. The feature, now one of several website buttons available, follows the company’s recent test of a change to brands’ customer support profiles’ that encouraged users to direct message, not tweet, at the business’s Twitter account. – Tech Crunch

If I were asked this question several years ago, more often than not, I would have opted for a content management system (CMS) solution. Systems like WordPress were gaining a lot of popularity at the time, and with its famous “5-minute” installation, I felt it couldn’t be beat.

Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights.

Facebook Is Testing Mid-Roll Video Ads In Facebook Live – Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday. These are Facebook’s first ads that get served directly inside videos on the social network. “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos,” Facebook said in an e-mail. – AdAge

How does your development team handle testing? Is it a well-documented routine process or is it simply up to the developer working on the website? When do you begin testing? What tools do you use? Do you feel confident after launching a site? These questions were brought to the forefront as our team grew and new members inevitably entered into the enigmatic testing phase on web projects. As a team, we recognized the need to set some ground rules, but were unsure of what it was exactly that we wanted to test. Luckily, the process of creating the rules itself resulted in the answer.

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