Snapchat has given brands and publishers new hope that they could get discovered. The messaging and media app revamped the design of its search, opening the possibility that brands and publishers will get more exposure for their Snapchat videos. The search changes are mostly cosmetic at this point, and they don’t dramatically alter how people discover new accounts. However, it offers a more visual search design that appears readymade for brands and publishers to be able to promote themselves, perhaps eventually paying to find larger audiences. – Ad Age Continue reading “Snapchat Adds New Search Bar and Twitter Kills the ‘Buy’ Button”
Plus beer recos and dog pics.
Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months. – AdAge
“Getting a product known isn’t the answer. Getting it WANTED is the answer.” Some of the best-known product names have failed.” — Bill Bernbach
Hollywood has largely equated the idea of being wanted in America with criminality. Whether it is westerns or gangster flicks or TV’s John Walsh, we typically associate this word with the desire to capture the most despicable and dangerous of criminals. Continue reading “WANTED”
The fast food chain recently dropped jaws after Twitter users discovered the comebacks it was sending to unsatisfied customers on the platform. On Wednesday, Wendy’s (fresh, never frozen) beef with Twitter users continued, escalating after the account posted what appeared to an infamous Pepe the Frog meme, re-designed to resemble the restaurant’s red-haired mascot, Wendy. Continue reading “Why Instagram Won 2016 and Snapchat Didn’t”
Like many developers, I have loaded all kinds of libraries and dependencies into my sites because of time restrictions, design, or just to save some hassle. This past year I’ve decided to try and break up with many of these libraries and take the reins for myself.
Continue reading “SCSS Icons”
Close on the heels of Facebook-owned-Instagram launching live video for Instagram stories, Twitter has announced that it is finally integrating live video into its app. The company is leveraging the capabilities of the live video streaming app Periscope, which Twitter acquired and then launched in March 2015. With the integration, Twitter users will be able to livestream video straight from a tweet within the flagship app. – Adweek Continue reading “Media Buyers Hail Facebook’s Dedicated Video Tab”
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Continue reading “Massive Apple Leaks Reveal Radical New iPhone”
I am bombarded by content claiming to provide me with the insight to unlock the mystery that is marketing to Millennials. Born between 1981 and 1997, Millennials formed a crest of childbirths of 66 million during those years, considerably higher than the 55 million Gen Xers that came before, if not quite the pig in a python that was the Baby Boom at 76 million. Continue reading “Unchanging Man And The Lizard Inside”
Smith Brothers Advertising held its first annual blood drive this Halloween in its Left Field meeting space. Karen Kirk, office manager for the agency, got the idea for the drive from her work as a volunteer EMT. “I had learned that a pint of blood was enough to save three lives. I thought that was amazing,” said Kirk. Continue reading “Because Halloween is all about blood. Blooooood!”