WordSmiths - The Smith Brothers Agency Blog


Living on the edge in a CPG world.


Picture this: It’s Easter morning and you have a basket full of goodies. After you toss aside the fake grass and jellybeans, you hit the jackpot – chocolate bunnies. Oh yeah, there are so many of them! Your mind starts to work in overdrive and you don’t know which one to munch on first. Some are hollow andsome are solid, but all of them are equally amazing… or are they?


Chia seeds are IN! People are no longer just growing verdant pets, but blending these heart-healthy seeds into smoothies, sprinkling them on salads & soups and transforming the raw seeds into a porridge-like breakfast or snack option (That’s what SBA did!). However, if you do not want to work with the raw seeds and cook them, not to worry. They are finding their ways into drinks, chocolate, food bars and even cookies! Dole actually chose chia as the first ingredient it would promote in its new Nutrition Plus line of products, which aim to provide a functional benefit to consumers (NY Times).


A Beer With: Steve Hay

Beer Selection: Boont Amber Ale from Anderson Valley Brewing Company – https://avbc.com/our-beers/boont-amber-ale/


You’ve heard the hype, you know the health benefits, but you haven’t jumped up for the standing desk yet. It seems like a new article on how sitting just might kill you is published every day. Maybe it will, but we chose the standing life for more than just the death threats.


Oreo had fun with the “Eat the Tweet” 3-D printed cookie robot at SXSW this year, customizing cookies based on user-submitted tweets. And Oscar Mayer recently launched the Wake Up and Smell the Bacon  app and iPhone dongle. It’s funny, we are getting used to hearing crazy stuff from marketers these days, a lot of it smartly timed and packaged to generate buzz in the newsfeed. These are wonderful and ingenious storylines dropped into the river of content consumers lap up in social media. As we say in the biz, they have “thumb-stopping power.”