WordSmiths - The Smith Brothers Agency Blog


Living on the edge in a CPG world.

There’s one guarantee in Social Media – things never stay the same. While we may grumble about certain changes from time to time, change just means that Social Media is adapting and growing.

Part of our job in the Social Media department is to keep the agency and our clients up-to-date on all of these changes.  Here’s a quick glimpse into the latest updates and what they mean for brands and agencies.

Platform Analytics Updates: Surprisingly, even some of the biggest Social Media platforms have lacked an analytics suite to date. Without a proper analytics tool, Social Media platforms are not performing to the best of their ability for brands and advertisers.

Ashley A Beer With

A Beer With: Ashley Rader

If you’re anything like me, you spend each work day balancing your intake of two extremely necessary “life force” beverages – coffee (for energy) and water (for hydration). But what if there was a drink that combined these two benefits in one nutritious and delicious package?


In CPG advertising, Mom rules. And for good reason: moms still have the most influence when it comes to the food decisions for her family. P&G has spent billions, and created some beautiful, emotional ads thanking mom over the last few years. But… have you noticed more men walking around the aisles of your nearby grocer?

In a recent study from Edelman, more than 50% of households reported both parents shared the food planning and purchasing responsibilities. To quote Edelman senior food and nutrition strategist, Mary K. Young, “As dad continues to elevate his role within the home, we believe he’ll become an even more influential force in the food purchases.”

There’s a reason to celebrate every day. January 19th is popcorn day. The middle child gets 24 hours of attention on August 12th. Bat Appreciation is celebrated on April 17th.  And there is even a day devoted to Waffle Irons on June 29th.

Embarrassingly enough, we’ve all probably created content around at least one of these made-up holidays at one point in our advertising careers. So it’s only natural that June 30th is set aside to celebrate social media!


I had the pleasure of speaking at Pittsburgh TechFest again this year, which took place back in early June, and it was amazing! This was my second year as a presenter and I was slotted for the late afternoon to close out the day. It’s a rough time slot but I viewed it as a great opportunity to make an impact at the end of the conference.

On June 30, Constantine James (@consjames) from Twitter visited the SBA office for Pittsburgh’s official 2014 Social Media Day. Early in the day, Constantine treated SBAers to a small scale free-form chat after he tried his first ever Primanti Bros. sandwich – cap & cheese. We drilled him with questions about what’s next for Twitter and how we can continue to rock (and grow) our brands on the platform. During the main event, Constantine was the keynote speaker and talked about the state of Twitter and what’s trending in Pittsburgh.

Shana A Beer With

A Beer With: Shana Braun

A few weeks ago, the SBA Wellness Committee held our very first Healthy Potluck. For weeks beforehand, people were buzzing about this event, and it was well worth the wait.