“In the battle between a massive prehistoric beast and a fluttering bird, we all know what’s destined to come out on top. But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it’s an underdog with serious spunk. Started by 24-year-old Eugen Rochko, Mastodon allows users to create accounts, follow others, and post status updates called “toots.” In many ways it’s like Twitter, but it is also so not like Twitter.” – Mashable Continue reading “This week’s starting line-up for social media changes includes: Facebook, Twitter and YouTube.”
Plus beer recos and dog pics.
During last year’s election season, we heard pundits and politicians bemoan the effect of algorithms on what news we see, serving up content that reinforces and echoes choices and preferences we’ve demonstrated through past behavior. Because I happened to watch the Billy Bush bus video, does that make me a Trump supporter? Or if I happened to get click-baited into watching a shark video, does some data engine tag me as an Animals Attack! fan? The answer to those questions appears to be, largely, “yes” and therein lies a problem for our society (we are confined to a machine-determined perspective) and for practitioners of CPG marketing. Is media fragmentation making it harder and harder to create broadly popular CPG brands? Continue reading “Advertising In Echo Chambers”
Smith Brothers has been named agency of record for the Iron Hill Brewery & Restaurant Group after a competitive review. The partnership comes as Iron Hill undertakes a major expansion over the next five years, opening new restaurants in the greater Philadelphia market as well as several cities along the East Coast. Continue reading “NEW CLIENT WIN: IRON HILL BREWERY”
“While translating a target audience simply into a demographic may have been suitable in an offline world, their true effectiveness in the digital world is limited at best. Because the digital world thinks audience first, not media first. Grouping online audiences by demo produces very narrow targets that do not necessarily represent a brand’s most productive audience. Dropping targeting altogether is equally likely to produce waste. Instead, the answer lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. BEM targeting can identify consumers moving into a consideration phase and speak to them directly with relevant messages. The results can be dramatic. Brand preference and purchase intent lift can nearly double when compared to traditional demographic targeting.” – Ad Age Continue reading “Targeting Can No Longer Rely On Rigid Demographic Profiles”
Facebook Just Changed the Mobile Web Landscape With Header Bidding
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick Empire. The social media power recently said that it’s bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.
– AdAge Continue reading “Changing Tech for Changing Times”
After several months of testing, Messenger Day, Facebook Messenger’s answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide. Messenger Day allows users to curate photos and videos in a single destination and choose whom to share their Messenger Day creations with and, just like Snapchat, everything disappears after 24 hours. – Adweek
“Consumer trust is something you have to earn every day. The day you start taking that for granted, it’s over.”
– Denise Morrison, CEO of Campbell Soup Company
This note of caution – equal parts somber and energizing – set the tone for the 37th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event. Held at the Anaheim Convention Center March 9-12, a record-setting crowd of 85,000 attendees gathered to celebrate and support the more than 3,100 exhibiting brands – and to reflect on the critical role that consumers have played in the rapid rise of the better-for-you segment.
Last month, the platform announced their new Pinterest Lens tool, which enables users to search Pinterest for related items and ideas based on real world examples, captured on their phone. Now, Pinterest is looking to extend that visual search capacity to the web more broadly, with a new browser extension which enables you to search for related Pins based on any image on any website. It’s another way for Pinterest to expand its search capacity – and given that there are already two billion searches conducted on the platform every month, and Pinners come to the network with higher purchase intent than users on other platforms, the potential value-add for Pinterest users is significant. – Social Media Today Continue reading “Why You May Soon Be Watching Original TV Shows in Your News Feed”
That’s how Fortune recently described 3G’s business model. The magazine goes on to say, “A central feature of this model is that it can’t work forever. It builds value only by buying more companies.” Continue reading “The Shark That Can’t Stop Swimming”
“Twitter is launching a new feature called “custom profiles” for businesses to create better customer experiences through Twitter. This feature will connect real people to Direct Message threads instead of bots or the business’ logo. These “customer service agents” will have their real face, name, and title listed in the DM. Twitter states, from their research, that personalized experiences with a human connection can create significant benefits for businesses, and 77% of people are likely to recommend a brand following a personalized customer service interaction on Twitter.” – Social Media Week Continue reading “Instagram tests a game-changing feature for influencers”