WordSmiths - The Smith Brothers Agency Blog


Living on the edge in a CPG world.

“Eat what you want – just make sure it’s actually food.” – Mark Bittman


What is “real food”? How do you define “natural”? And does a snack = a meal? These were just some of the questions on the minds of the 71,000+ attendees and 2,700 exhibitors at the 2015 Natural Products Expo West – the world’s largest natural and organic products tradeshow – which took place March 5-8th at the Anaheim Convention Center.


A Beer With:       Cliff Rankin

Facebook has undergone massive change in its brief 11-year history. What started as a closed platform to connect university classmates is now a global company with 1.4 billion active monthly users and market capitalization of $212B.

Brands have long coveted Facebook’s captive audience – particularly because the cost of engagement was extremely low (if not free). But with organic reach all but gone for the majority of brand pages, we’ve undoubtedly entered into the new era Facebook: one in which you must pay for your content to be visible to your fans, and where that space comes at a premium.

Yes, I am on Facebook right now. It’s for work.



We are very happy to welcome Chelsey McGrogan to the Smith Brothers Family!  Chelsey is joining our expanding Production Team as an Associate Producer. Chelsey will be supporting the production team on a variety of different projects and accounts.

Chelsey McGrogan joins Smith Brothers as an associate producer with more than two years of project management experience in supervising advertising projects, maintaining client relationships and supporting editorial writing. Previously, Ms. McGrogan managed the editorial content and project management responsibilities for B2B clients in the trucking, transportation, logistics and machine-to-machine industries. Her previous brand experience includes: TMW Systems, ORBCOMM and Cowan Systems.

Chelsey is a graduate of Kent State University with Bachelor of Science in Advertising and minor in Marketing.


Last month Google sent administrators of non mobile-friendly websites a message titled “Fix Mobile Usability Issues” through their Webmaster Tools. It contained a report of items Google now sees as “errors”, along with a guideline of how to build for the mobile web.


A Beer With:       April Tantalo

I’ll preface this post by saying that I’ve hosted a number of Twitter Parties, but have rarely been a participant. Furthermore, the ones I have participated in were before I was involved in agency life, so I wasn’t fully analyzing them. As a quick reminder, Twitter Parties are a virtual “party” held on Twitter and centered around a specific hashtag. Participants follow along and tweet using the designated hashtag, while hosts and sponsors ask questions and keep the party on topic.

There’s definitely something alluring about Twitter Parties. Maybe it’s getting to chat with those that have similar interests for a bit, maybe it’s feeling closer to a brand… or, quite possibly, it’s the chance to win prizes over a fast-paced hour.

On February 14, 2005 YouTube was born. As it turns the big 1-0, YouTube is the 3rd most visited website with at least 2,777,777 videos being viewed a minute according to YouTube Downloader. I’m not ashamed to admit that I’ve personally spent an estimated 72 hours watching cat videos alone.

Since YouTube took off in early 2000’s, hundreds (thousands?) of consumer packaged goods companies have found success in reaching their target audiences through YouTube videos. Some videos engaged consumers with elements of surprise, while others used humor to get their message across. Some featured high production budgets and celebrities, while others were shot with a small budget.

In no particular order, below are 10 of our social media team’s favorite CPG YouTube videos from the last 10 years.

Dove Beauty Evolution (2006)

Dove Evolution