German for flight day, Flugtag is a Red Bull international event that invites 40 teams to launch a homemade, human-powered flying contraption off of a platform and into a body of water. For one of their 2017 Flugtag events, Red Bull chose Pittsburgh as a host. Continue reading “Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag”
Plus beer recos and dog pics.
Facebook may begin testing a paywall for selected media stories as soon as October: Facebook could begin testing a paywall for subscription news stories as early as October, according to a top company executive.Campbell Brown, who heads up the social network’s new partnerships business, made the reveal at the Digital Publishing Innovation Summit on Tuesday, The Street reported. We have independently confirmed that, too.“We are in early talks with several news publishers about how we might better support subscription business models on Facebook. Continue reading “SnapChat News! This platform is partnering with NBC”
“After first announcing a new self-serve ads platform last month, Snapchat’s parent company Snap Inc. has now officially launched the tool, while also announcing some additional ad options to help boost take-up of Snapchat ads.
Advertisers will now be able to create and purchase their own Snapchat ads via a new dashboard. Previously, you were only able to purchase Snapchat ads via partners or through Snapchat themselves.”
“Instagram is testing a Favorites feature, which allows users to designate a group of friends to share posts and Stories with. The Facebook-owned photo- and video-sharing network said it is also testing what a spokesperson called a ‘lightweight profile refresh,’ simplifying and organizing its features without changing how the application works. Instagram called the Favorites test “an initial test with a small percentage of users.” – Adweek Continue reading “Instagram channels “group chats” with Favorites feature”
Facebook Inc has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources. Facebook’s move to acquire and license original content is the latest in its push to attract more advertising dollars, putting the company in head-to-head competition with Alphabet Inc’s YouTube Red, Snapchat’s Discover feature, and traditional television networks. – Reuters
This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos. Instagram continues to apply and elevate Snapchat-like features to draw users to use their platform more often for immediate, live share behavior a la Snapchat. – TechCrunch Continue reading “Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters”
“…this is about giving digital display advertising a ‘new lease of life,’” says Danny Lopez, the chief operations officer at Blippar. The London-based startup is responsible for bringing the industry’s first augmented-reality digital ad unit to life. Currently working with automotive brands, the tech company is slated to launch mobile banner ads, that when clicked, would swap out the user’s screen for the inside of a car. The AR experience could also allow the user to explore the interior of the vehicle by moving their phone, and with permission, access the phone’s camera to display real-life surroundings through the virtual windshield and windows. Surprisingly, mobile banner ads with the AR tech built-in are relatively cost-effective at around $4 per 1,000 impressions, compared to the typical $7-8 CPM of rich media ads. – Forbes Continue reading “The Year of Augmented Reality Is Upon Us”
Fifty years ago this summer, Mike Nichols’ The Graduate hit American movie theaters. The film’s protagonist, Benjamin Braddock, played by Dustin Hoffman, is provided with some career advice in a penultimate moment when his parents’ smugly successful friend suggests — “One word: Plastics.” The moment captured the disillusionment of Baby Boomers and the desire to drop out instead of embracing a steady paycheck — and a seemingly spiritless life in chemical manufacturing. Continue reading “Think Small”
Domino’s continues to innovate in the digital space, building on their AnyWare program that lets you order on devices and platforms like Twitter, Alexa, and smart watches. A partnership with free web service IFTTT (short for If This, Then That) enables users to plug into the Domino’s Tracker, which updates you on the status of your order, to trigger events on connected devices and systems. Examples go from sending SMS messages to your family when your order hits the oven to turning on your front porch light for the driver once your order is out for delivery. – Ad Week Continue reading “Now It’s Live: Hulu Launches TV Service!”
Facebook finally has a better solution to freebooting — the common practice of stealing video and uploading it to one’s Facebook Page to reap the engagement and audience growth. Today’s update to the Facebook Rights Manager tool that launched last year includes the new option to “claim ad earnings” on other people’s uploads of a video you own. This way if an infringing video includes a new mid-roll ad break Facebook is testing, the revenue will be sent to the content’s owner instead of the uploader who stole it. – TechCrunch Continue reading “Woah!: Twitter Is About To Announce A Live 24-7 News Channel”