Each month I write a feature for Media Post:CPG, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. This article first appeared on Media Post: CPG in March 2015.
“Eat what you want – just make sure it’s actually food.” – Mark Bittman
What is “real food”? How do you define “natural”? And does a snack = a meal? These were just some of the questions on the minds of the 71,000+ attendees and 2,700 exhibitors at the 2015 Natural Products Expo West – the world’s largest natural and organic products tradeshow – which took place March 5-8th at the Anaheim Convention Center.
Facebook has undergone massive change in its brief 11-year history. What started as a closed platform to connect university classmates is now a global company with 1.4 billion active monthly users and market capitalization of $212B.
Brands have long coveted Facebook’s captive audience – particularly because the cost of engagement was extremely low (if not free). But with organic reach all but gone for the majority of brand pages, we’ve undoubtedly entered into the new era Facebook: one in which you must pay for your content to be visible to your fans, and where that space comes at a premium.
Yes, I am on Facebook right now. It’s for work.
We are very happy to welcome Chelsey McGrogan to the Smith Brothers Family! Chelsey is joining our expanding Production Team as an Associate Producer. Chelsey will be supporting the production team on a variety of different projects and accounts.
Chelsey McGrogan joins Smith Brothers as an associate producer with more than two years of project management experience in supervising advertising projects, maintaining client relationships and supporting editorial writing. Previously, Ms. McGrogan managed the editorial content and project management responsibilities for B2B clients in the trucking, transportation, logistics and machine-to-machine industries. Her previous brand experience includes: TMW Systems, ORBCOMM and Cowan Systems.
Chelsey is a graduate of Kent State University with Bachelor of Science in Advertising and minor in Marketing.
Last month Google sent administrators of non mobile-friendly websites a message titled “Fix Mobile Usability Issues” through their Webmaster Tools. It contained a report of items Google now sees as “errors”, along with a guideline of how to build for the mobile web.
Each month I write a feature for Media Post:CPG, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. This article first appeared on Media Post: CPG in February 2015.
- Big Food’s Insatiable Appetite For Good Food
- Expo West 2015 Trend Report: Healthy Snacks Driving the Growth of Natural
- Our staff On Tap…
- The Disappearing Brand: Why It Pays to Invest in Facebook
- SBA Welcomes Chelsey McGrogan
- Google’s Ultimatum for Websites – Mobile-Friendly, or Else!
- Our Staff on Tap…
- There’s a (Twitter) Party in the USA – Takeaways for a Brand Manager
- Happy 10th Birthday to YouTube! – Our 10 Fave CPG Videos after 10 Great Years!
- The Next Great Produce Section