To help businesses find talent, manage applications, and ultimately hire people faster (possibly straight from their direct audience), Facebook is introducing a new type of post: Job Openings. Continue reading “Content Creators: Facebook Will Play Sound by Default Now”
Plus beer recos and dog pics.
Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically an insertion order sent to a Snapchat Ads partner who would manage and execute the buy. The update lets buyers license partner technology and manage those buys in-house. – AdExchanger Continue reading “Pinterest introduces Lens, a Shazam for objects in the real world”
If you spend any time in CPG product innovation, you’re likely using a “Jobs To Be Done” (JTBD) approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the JTBD approach simply suggests people don’t buy products, they hire them to do specific jobs. Continue reading “A Rejuvenating Plunge Into Innovation”
Snapchat has given brands and publishers new hope that they could get discovered. The messaging and media app revamped the design of its search, opening the possibility that brands and publishers will get more exposure for their Snapchat videos. The search changes are mostly cosmetic at this point, and they don’t dramatically alter how people discover new accounts. However, it offers a more visual search design that appears readymade for brands and publishers to be able to promote themselves, perhaps eventually paying to find larger audiences. – Ad Age Continue reading “Snapchat Adds New Search Bar and Twitter Kills the ‘Buy’ Button”
Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months. – AdAge
“Getting a product known isn’t the answer. Getting it WANTED is the answer.” Some of the best-known product names have failed.” — Bill Bernbach
Hollywood has largely equated the idea of being wanted in America with criminality. Whether it is westerns or gangster flicks or TV’s John Walsh, we typically associate this word with the desire to capture the most despicable and dangerous of criminals. Continue reading “WANTED”
The fast food chain recently dropped jaws after Twitter users discovered the comebacks it was sending to unsatisfied customers on the platform. On Wednesday, Wendy’s (fresh, never frozen) beef with Twitter users continued, escalating after the account posted what appeared to an infamous Pepe the Frog meme, re-designed to resemble the restaurant’s red-haired mascot, Wendy. Continue reading “Why Instagram Won 2016 and Snapchat Didn’t”
Like many developers, I have loaded all kinds of libraries and dependencies into my sites because of time restrictions, design, or just to save some hassle. This past year I’ve decided to try and break up with many of these libraries and take the reins for myself.
Continue reading “SCSS Icons”
Close on the heels of Facebook-owned-Instagram launching live video for Instagram stories, Twitter has announced that it is finally integrating live video into its app. The company is leveraging the capabilities of the live video streaming app Periscope, which Twitter acquired and then launched in March 2015. With the integration, Twitter users will be able to livestream video straight from a tweet within the flagship app. – Adweek Continue reading “Media Buyers Hail Facebook’s Dedicated Video Tab”