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Living on the edge in a CPG world.

Facebook’s live videos can now be twice as long

The company’s livestreaming platform, Facebook Live, will now support full screen broadcasts as well as a new “video-only” mode that hides comments and reactions while you watch. Facebook will also allow broadcasts to last up to four hours — double the two-hour limit it previously had. Fullscreen video will be a welcome improvement to broadcasters and viewers alike, as the update will mean that you no longer have to watch videos on your phone with the white comments box stuck underneath. Similarly, the “video-only” mode will allow users to watch live video streams while hiding the comments and reactions that appear on top of the video content. – Mashable

Pokémon Go Tops Twitter’s Daily Users, Sees More Engagement than Facebook

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest game ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms. On Monday, Pokémon Go saw just under 21 million daily active users in the U.S., topping Candy Crush’s rumored peak audience in 2013 as well as other top games like Draw Something, Clash Royale, and Slither.io, which hit their own peaks in various years. – TechCrunch

“Digital interactions influence 64 cents of every dollar spent.” This tweet-worthy stat was just one of the many interesting facts shared at last week’s third-annual Social Media Day event, which drew more than 150 socially-active attendees. They came to learn about the rise of influencers – a hot topic in today’s marketing landscape and a critical component to deliver more meaningful digital engagements.

Facebook Is Using Phone Location to Suggest Friends

All sorts of acquaintances appear on the “People You May Know” section of Facebook: there’s the person you went on one Tinder date with, the friend you know deleted you after Brexit and, now it seems, the person you walked past on the street. – Telegraph

Last week, Web Design Day was hosted in my awesome hometown of Pittsburgh, it would be a crime if I didn’t attend – one of the best conferences a mere two blocks away. The annual meeting was a fully packed day of learning new techniques & processes, listening to other’s career insights, and networking. It was my second time attending and I was ready to learn. (Check out my learnings from last year’s conference.)

4Twelve Productions Team

We are pleased to announce that Smith Brothers Agency has acquired 4Twelve Pictures in a strategic move to deepen the agency’s content creation and in-house video capabilities. The acquisition will seamlessly integrate 4Twelve’s talented video production team into Smith Brother’s existing award-winning Content Studio, which provides clients with full-service solutions for content creation and digital marketing.

Facebook Creates Online Creative Hub In A Bid To Simplify Creation of Ads

Facebook ads, like those on many platforms, started out relatively simple. But as Facebook has rolled out ad products at a growing clip, some of the products have changed the way brands and agencies need to approach creative, especially in mobile. To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company is now introducing Creative Hub, an online platform for agencies, brands and anyone involved in the creation of ads on Facebook, really, to share, review, test and create ads on Facebook and Facebook-owned Instagram. Facebook is billing it as an online space meant to foster collaboration. – AdAge

Facebook rolls out temporary News Feed posts that can be hidden from your timeline

“The new ‘Hide from Timeline’ option allows users to publish a post only on their News Feed, consequently concealing it from their dedicated Timeline where content is saved permanently. Facebook has always offered its users customization options as to who can see a post — these include ‘public,’ ‘friends,’ and ‘only me,’ among others — allowing you to effectively hide content from your Timeline. The new feature, however, lets you simply publish your content directly to your News Feed without having to bother with additional tools.” – Digital Trends

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