This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos. Instagram continues to apply and elevate Snapchat-like features to draw users to use their platform more often for immediate, live share behavior a la Snapchat. – TechCrunch Continue reading “Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters”
Plus beer recos and dog pics.
“…this is about giving digital display advertising a ‘new lease of life,’” says Danny Lopez, the chief operations officer at Blippar. The London-based startup is responsible for bringing the industry’s first augmented-reality digital ad unit to life. Currently working with automotive brands, the tech company is slated to launch mobile banner ads, that when clicked, would swap out the user’s screen for the inside of a car. The AR experience could also allow the user to explore the interior of the vehicle by moving their phone, and with permission, access the phone’s camera to display real-life surroundings through the virtual windshield and windows. Surprisingly, mobile banner ads with the AR tech built-in are relatively cost-effective at around $4 per 1,000 impressions, compared to the typical $7-8 CPM of rich media ads. – Forbes Continue reading “The Year of Augmented Reality Is Upon Us”
Fifty years ago this summer, Mike Nichols’ The Graduate hit American movie theaters. The film’s protagonist, Benjamin Braddock, played by Dustin Hoffman, is provided with some career advice in a penultimate moment when his parents’ smugly successful friend suggests — “One word: Plastics.” The moment captured the disillusionment of Baby Boomers and the desire to drop out instead of embracing a steady paycheck — and a seemingly spiritless life in chemical manufacturing. Continue reading “Think Small”
Domino’s continues to innovate in the digital space, building on their AnyWare program that lets you order on devices and platforms like Twitter, Alexa, and smart watches. A partnership with free web service IFTTT (short for If This, Then That) enables users to plug into the Domino’s Tracker, which updates you on the status of your order, to trigger events on connected devices and systems. Examples go from sending SMS messages to your family when your order hits the oven to turning on your front porch light for the driver once your order is out for delivery. – Ad Week Continue reading “Now It’s Live: Hulu Launches TV Service!”
Facebook finally has a better solution to freebooting — the common practice of stealing video and uploading it to one’s Facebook Page to reap the engagement and audience growth. Today’s update to the Facebook Rights Manager tool that launched last year includes the new option to “claim ad earnings” on other people’s uploads of a video you own. This way if an infringing video includes a new mid-roll ad break Facebook is testing, the revenue will be sent to the content’s owner instead of the uploader who stole it. – TechCrunch Continue reading “Woah!: Twitter Is About To Announce A Live 24-7 News Channel”
“In the battle between a massive prehistoric beast and a fluttering bird, we all know what’s destined to come out on top. But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it’s an underdog with serious spunk. Started by 24-year-old Eugen Rochko, Mastodon allows users to create accounts, follow others, and post status updates called “toots.” In many ways it’s like Twitter, but it is also so not like Twitter.” – Mashable Continue reading “This week’s starting line-up for social media changes includes: Facebook, Twitter and YouTube.”
During last year’s election season, we heard pundits and politicians bemoan the effect of algorithms on what news we see, serving up content that reinforces and echoes choices and preferences we’ve demonstrated through past behavior. Because I happened to watch the Billy Bush bus video, does that make me a Trump supporter? Or if I happened to get click-baited into watching a shark video, does some data engine tag me as an Animals Attack! fan? The answer to those questions appears to be, largely, “yes” and therein lies a problem for our society (we are confined to a machine-determined perspective) and for practitioners of CPG marketing. Is media fragmentation making it harder and harder to create broadly popular CPG brands? Continue reading “Advertising In Echo Chambers”
Smith Brothers has been named agency of record for the Iron Hill Brewery & Restaurant Group after a competitive review. The partnership comes as Iron Hill undertakes a major expansion over the next five years, opening new restaurants in the greater Philadelphia market as well as several cities along the East Coast. Continue reading “NEW CLIENT WIN: IRON HILL BREWERY”
“While translating a target audience simply into a demographic may have been suitable in an offline world, their true effectiveness in the digital world is limited at best. Because the digital world thinks audience first, not media first. Grouping online audiences by demo produces very narrow targets that do not necessarily represent a brand’s most productive audience. Dropping targeting altogether is equally likely to produce waste. Instead, the answer lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. BEM targeting can identify consumers moving into a consideration phase and speak to them directly with relevant messages. The results can be dramatic. Brand preference and purchase intent lift can nearly double when compared to traditional demographic targeting.” – Ad Age Continue reading “Targeting Can No Longer Rely On Rigid Demographic Profiles”
Facebook Just Changed the Mobile Web Landscape With Header Bidding
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick Empire. The social media power recently said that it’s bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.
– AdAge Continue reading “Changing Tech for Changing Times”