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_0000_BeerLindsey

A Beer With: Lindsey Smith

Beer Selection: Southern Tier 2xIPA

Why Did You Select This Beer: Nothing like getting a little hopped after a long day at the office.

  • Favorite author or book: Nine Stories, Salinger
  • Best or worst gift you’ve ever received: Best – my Martin guitar
  • What is your go-to karaoke song: No Woman, No Cry
  • What is something that is on your bucket list: To learn a third language (Spanish or Italian)
  • If you were in the Mr America pageant, what would you excel in: Evening Wear
  • Oddest job ever: Toll booth attendant Georgetown University faculty parking lot
  • Favorite Toy As a Kid: Evel Knievel Toy Motorcycle, followed closely by Stretch Armstrong
  • Something that you keep at your desk: Pictures of my wife and daughter…and sundry items that manage to creep over from Bronson’s mess, er, desk
  • Dream dinner guest: Richard Branson
  • First concert: YES, 90125 Tour, in Nice, France
  • If you weren’t in advertising, what would you be doing? Playing a guitar in a rum bar by the sea

Social

  • What is your favorite app? Nike+
  • Who is your #WCW (Woman Crush Wednesday)? Elisabeth Shue
  • Do you take #Selifes? I have, but I’m more into #Groupies
  • Favorite social network? Facebook
  • Mac or PC? Mac and PC!
  • How do you use Facebook? With caution and too often

CPG

  • Toilet paper: over or under? Over
  • Where do you do your grocery shopping? Rite Aid
  • Tea or coffee? Coffee
  • Ketchup or Ranch? Ranch
  • If you could eat just one food every day for a month and nothing else, what would it be? Wings, flats only, extra crispy, naked with sauce on the side
  • If you could only eat three foods for the rest of your life, what would they be?  Cheese (any cheese –  I don’t discriminate), Steak Frites from Raoul’s (Prince Street, NYC), New England Clam Chowder with Cholula Hot Sauce
  • Favorite Cleaning Product: CLR
  • Favorite recipe that you make? Smoked Salmon. It’s a crowd pleaser.
Lindsey Smith
Lindsey Smith
Partner and Co-Creative Director

Lindsey is an award-winning creative director and copywriter with a particular passion for consumer packaged goods marketing.


Lindsey took a circuitous route to the creative department, starting his career as an assistant media planner, then account executive, working on several P&G CPG accounts, including Folgers, Duncan Hines and Hires Root Beer. While he learned valuable lessons about strategy, writing the perfect brief and speaking the client’s language, business suits didn't suit him very well. His heart was in the creative department and his feet were out the door- taking his first copywriting job (and a 50% pay cut) at Campbell, Mithun, Esty working on Froz-Fruit Bars, The United Way and The Travelers Insurance.


Yearning for more opportunity to work on consumer brands and, honestly, for a little more change in his pocket, Lindsey took his next job at Avrett Free & Ginsberg. In his ten years there, he honed his craft, working for dozens of clients and taking the creative lead on over 100 pitches. Not only were his campaigns bold and spot on strategically, they garnered outstanding results for clients as diverse as Meow Mix Cat Food, Johnnie Walker Black Label, Crayola, Bacardi Rum, Outward Bound, Dewar's Scotch and the Financial Times of London.


Lindsey founded Smith Brothers Agency with (surprise!) his brothers, Miles and Bronson, in April of 2002. His mission? Do great work and have a great time doing it.


Lindsey holds a B.A. in English and French Literature from Georgetown University.