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SBA nabs top honors for Best Campaign Less Than $200K and Best Single Print Ad

New York, NY (January 26, 2015) – Smith Brothers Agency won the two awards for its “The Fire Inside” campaign on behalf of MSA Safety (MSA) at the 2015 B2B Best Awards announced by Ad Age today.  MSA is a global manufacturer of safety products. Smith Brothers’ “Fire Inside” campaign supports MSA’s safety products for the Fire Service industry.

Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners visit Adage.com/btobbest2015.

Smith Brothers, a digital-forward, creative agency headquartered in Pittsburgh, PA, created “The Fire Inside” campaign on behalf of MSA to capture the passion that every firefighter has – for their jobs, as well as the safety of others. The campaign launched in the spring of 2014 through print, tradeshow creative, online video, digital media, and a microsite (http://msafire.com/breathe/).

“The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands,” said Matt Quinn, Executive Editor of Ad Age. “Whether the medium was video or print, e-mail or billboards, winning work didn’t simply push a product; it told an empowering story.”

“Our MSA client, Jason Traynor, absolutely knew what he was looking for,”  said Bronson Smith, agency Co-Chief Creative Officer, “He wanted emotionally powerful work that captured the high-ground in the Fire Service category, and our teams delivered.”

About Smith Brothers Agency

Founded by Manhattan creative veterans, Bronson and Lindsey Smith, the agency’s mission is to create “Ideas That Grow Brands”. Smith Brothers clients are largely concentrated in the Consumer Package Goods, Restaurant and BtoB categories. For more information, visit www.smithbrosagency.com.

About Advertising Age

Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 85-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Agency A-List, and the annual Agency Report.

Smith Brothers
Smith Brothers

Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.