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A Beer With: Cliff Rankin

Beer Selection:  Guinness (I think I had that?  I know it was Irish)

Why Did You Select This Beer?:  I couldn’t order a Scotch

Questions:

  • Describe yourself in five (or so) words:  A dad (and proud of it)
  • The Last Book You Read: Killing Patton – Bill O’Reilly (But it was actually ‘Where the Wild Things Are’ which was read last night to my 5 year old)
  •  Best or worst gift you’ve ever received:  BEST – Trip to play in the ‘Tom Watson Fall Classic’ (from my wife)
  • What is your go-to karaoke song:  My Way – Frank
  • What’s something that is on your bucket list:  Play 18 at Pebble Beach, drink a scotch while watching the sun set and then call it a day
  • What superpower would you choose:  Call my next shot in golf (“I’m now going to hit this 3 feet from the hole.”)
  • If you were in the Ms. America pageant, what would you excel in: Tom Watson trivia
  • Oddest job ever:  Swatch Watch Model
  • Favorite Toy As a Kid: Evel Knievel Wind Up Toy
  • Something that you keep at your desk: Golf club (Just in case)
  • First concert:  Rush
  • If you weren’t in advertising, what would you be doing?  Caddying

Social

  • What are your favorite apps? Onion Rings
  • Who is your #WCW (Woman Crush Wednesday) or MCM (Man Crush Monday)?  Carol Burnett
  • Do you take #Selfies? Yes, but only with my kids. (They make me look better)
  • Favorite social networks? The Twitter
  •  iPhone or Android? iPhone
  • Mac or PC? Mac
  • How do you use Facebook?  Infrequently

CPG

  • Toilet paper: over or under? Over
  • Where do you do your grocery shopping?  T-Bones
  • Tea or coffee? Coffee x 10
  • Ketchup or Ranch?  Ketchup
  • If you could eat just one food every day for a month and nothing else, what would it be?  Fried Pretzels
Cliff Rankin
Cliff Rankin
Group Account Director

Cliff began his career in the restaurant industry as a marketing manager and then director for Boston Market. He helped lead several significant promotional campaigns, new product launches and participated in the brand conversion from Boston Chicken to Boston Market. He was also on the team that launched Einstein Brother's Bagels nationally.

Cliff possesses a unique understanding of client needs, and the urgency of retail and food service. He likes to spend time in a client's offices (and restaurants) to absorb the culture, operations and gain a stronger sense of the pressure points. His style is distinguished by proactivity and honesty — telling you early what you need to hear (even if it's sometimes not what you want to hear).

An integral member of the account team, Cliff has been serving SBA's clients for over 10 years — including Del Monte, Nestlé, Marzetti's, Kings Family Restaurants and Primanti Brothers.