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We’re thankful to be featured in the Pittsburgh Business Times “Coolest Offices” series.  But if you ask us, people make the place here at Smith Brothers.

“With a bright and open office layout, rooftop deck, creative brainstorming spaces, multiple kitchens, generous common areas, photo/video studios ­ and did we mention a slide between floors? Smith Brothers’ office has big time appeal for its clients and staff, mostly Millennials. Their own creative work adorns the walls, and, of course, any truly “cool” office has to be dog-friendly. Added bonus: the agency is located right across from PNC Park, in the same building with two restaurant pubs (with dozens of craft beers on tap). You can see why we think it’s a truly one-of-a-kind space in the ‘Burgh.”

What makes Smith Brothers Agency a Cool Office? “Location, location, location. Smith Brothers’ offices are right across the street from PNC Park. Pretty convenient on game days.”

Smith Bros Agency

Yes, we’re open. An open office layout encourages collaboration amongst the staff and keeps the space filled with natural light. From left, Lindsey Smith, Steve Hay.

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Lots in common. Plenty of shared areas, like this one featuring Barney, the big purple couch, make it easy to call an impromptu pow-wow. From left to right: Nate Hoffman, Luma, Nora DiNuzzo, Tom Kirby, Ryan Wilkinson.

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The writing¹s on the wall. Thoughtful construction materials, like walls of opaque glass, let employees map out ideas wherever they are. From left: Josef Bookert, Ryan Wilkinson)

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Something’s always cookin’. Two fully-equipped kitchens, stocked with their clients’ products, are used not just for meals ­ but for preparing food and recipes to photograph for social media. From left: Rob Doerzbacher, Zakk Weston, Ashley Rader.

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Slip sliding away. Smith Brothers has a slide. Noah Purdy, Kristen Hermann.

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Oh, snap! Multiple studio spaces and prop rooms allow the agency to produce 95% of their social media content for clients in-house. Noah Purdy is working in this space.

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The great outdoors. One of the most appreciated features of Smith Brothers’ office is their ‘Left Field’ meeting space ­ complete with a 2,500-square-footf deck. From left: Josh Clarke, April Tantalo, Rob Doerzbacher.

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Pool’s open. Multiple amenities, like billiards and ping pong, let the staff blow off steam while staying a little later to talk through the day¹s challenges. From left: Zakk Weston, Alex Davis, Ryan Wilkinson, Kristen Hermann, Finn, Kristina Korade.

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Up on a roof. When this old job starts a-getting us down, we head to the roof. As we say, ‘the best ideas come out of Left Field (Meeting Space).’ From left: Josef Bookert, Rachel Norris, Atticus, Noah Purdy, Nate Hoffman, Tom Kirby, Nora DiNuzzo, Rob Doerzbacher.

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What’s in a name? The only closed work spaces at Smith Brothers are the conference rooms, each named after famous brothers.

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Everything old is new again. The office was specifically designed to maintain original features, like exposed brick. The conference room tables were all built from 130-year-old pine ­salvaged when the roof deck was built.

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We’ve been framed. The walls are devoted to showcasing the work Smith Brothers has done for their clients, and are constantly updated to feature the latest creative.

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Details, details. Color rules in the Smith Brothers office, where even vendor swag (like these pillows from Adobe) can sometimes find a home.

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It’s a sign. The marquee signage at Smith Brothers was designed by the founders, and meant to be highly visible ­without being ostentatious.

Smith Bros Office

Pet-friendly? You’re doggone right. Bringing your pooch to Smith Brothers isn’t just allowed, it¹s encouraged. Our conference rooms even have dog doors. From left: Ashley Rader, Ryan Wilkinson, Luma.

SBA Coolest Offices

Luma in the office.

SBA Coolest Offices

Smith Brothers
Smith Brothers

Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.