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Facebook is testing the waters of ephemeral messaging: Users in France have noticed a new feature within the social network’s Messenger app that lets you set a message to self-destruct after one hour. The test, first noticed by BuzzFeed today, is currently limited to users in France, but Facebook says it may roll out the feature in its testing phase to other countries down the line. Facebook confirmed the test to The Verge, saying it can be turned on for any conversation by tapping an hourglass icon in the top right. It only effects that one conversation, not every thread in Messenger, and it can be turned off at any time. Disappearing conversations would put Facebook head to head against messaging rival Snapchat. – The Verge

Facebook Just Switched On A Crucial Messaging Feature For Businesses: Last night Facebook unveiled new software that could be critical to expanding the remit of Facebook’s Messenger platform to businesses. It allows businesses who already have a Facebook plugin on their site to also integrate a Facebook Messenger box. Essentially, customers can now visit a website — more likely than not through their smartphone — and find a box on the page that allows them to chat or send messages to a customer services representative through Messenger. It’s a little like the Live Chat feature you’ll already find on some sites, which small-and-medium sized businesses can often pay around $100 a month for. Facebook doesn’t charge businesses to use Plugins on their sites so this free alternative to a live chat feature could be attractive for companies. – Forbes

Snapchat Allows Publishers to Link to Their Content Outside the App: Snapchat has introduced the ability for its publishing partners to share their Discover Channels on Facebook and Twitter with links directly to their content, according to Digiday. When on a desktop, these links will appear as QR codes, which can be scanned with a smartphone to load the Snapchat app on the device. If users scan the code but don’t already use Snapchat, they’ll be prompted to download the app. Unlike traditional Snapchat content, these links can be liked and commented on, which should give publishers greater insight into their viewers’ reactions and opinions. Users can also share these links with their friends; potentially increasing the number of viewers the Discover Channels will receive. – AdWeek

Pinterest Is Experimenting With A Unique New Browser: The Save Tab presents an interesting new approach to sharing on Pinterest. The browser, called the “Save Tab,” lives within Pinterest’s main app and has been active for a few months in Japan. The browser supports normal browsing but contains a special feature: When a Pinterest user wants to pin images from a site they’re visiting in the browser, they can hit a button that strips out everything but the images from the web page they’re on, adds share buttons, and creates a quick route to pin these images to the platform. “It’s really [about] using Pinterest as a jumping-off point to discover new content that may or may not be on Pinterest yet,” Pinterest product head Jack Chou told BuzzFeed News. “That’s the unique thing.” The Save Tab also suggests trending local sites to browse and pin from. These sites, Chou said, don’t pay any money to Pinterest to be featured. But it is easy to see a promoted placement developing there, thanks to the significant effect the pinning and repinning of images can have on publisher traffic. – Buzzfeed

Instagram is testing support for multiple accounts on Android: Instagram may finally be adding support for multiple accounts. The photo-sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program, at least for now. The feature allows users to add multiple accounts from the app’s main settings menu. Once added, you can browse and post from different feeds within the app. – Mashable

YouTube Seeks Streaming Rights to TV Shows, Movies! Efforts come as YouTube looks to bolster $9.99-a-month subscription service called Red. YouTube is seeking streaming rights to TV series and movies to bolster its new subscription service, intensifying its rivalry with Netflix Inc., Amazon.com Inc. and Hulu in the competitive market for online video. Executives of YouTube, the Alphabet Inc. unit that is the world’s largest online-video service by viewers, have met with Hollywood studios and other production companies in recent months to consider pitches and negotiate licenses for new content, according to people familiar with the situation. – Wall Street Journal

Laura Forester
Laura Forester
Senior Social Media & PR Strategist

Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.