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News & Trending Topics in Social Media

Facebook to Launch Reactions ‘In the Next Few Weeks’
The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.” Chief product officer Chris Cox broke the news to Bloomberg Businessweek as part of a profile of Cox and a detailed look at how Reactions came to be. Cox told Bloomberg Businessweek he originally brought up the idea of tinkering with the like button at an off-site meeting to discuss projects six top executives were most eager to take on in 2015. According to Cox, the project began with researchers narrowing down the most frequent responses to posts into six reactions– angry, sad, wow, haha, yay and love. He added that outside sociologists were consulted in an effort to be thorough. – Social Times

Twitter’s new pitch to brands: Turn everyday fan tweets into ads
Twitter is developing an ad product that would put tweets from everyday users into brands’ campaigns on the platform. Twitter will offer a new service that makes the platform easier for advertisers to collect tweets related to their products and then promote the content in their Twitter ad campaigns, according to sources, through a new ad unit. The new product is based on what Twitter is calling a “brand enthusiast gallery,” which will house a repository of brand-related tweets for advertisers to pick through. Twitter will direct message the author of the tweet and ask permission on behalf of a brand to use the tweet before reposting it. – Digiday


Here’s How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

Considering how Snapchat now arguably holds the claim for digital marketing’s hottest real estate, it’s hard to believe that it was only 15 months ago that the platform’s first paid ad ran for the Universal Pictures horror flick Ouija. Since then, Snapchat has skyrocketed to the top of advertisers’ agendas, even as the Los Angeles company has demanded that brands pay as much as $750,000 for sponsorships. Snapchat, with its 100 million daily users, is expected to have its IPO in 2016, just four years after launching its ephemeral app. “Snapchat’s major advantage is that it’s entirely rooted in the user behavior and values of a digitally native demographic, not in those of a demo who started using social media in college,” noted Topher Burns, group director, distribution strategy at Deep Focus. “It understands how they want to share and consume content, what they’re comfortable divulging, and how to appeal to their interests.” – Ad Week


Nielsen to Use Facebook and Twitter in New Ratings System

Nielsen is getting more social. The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social network in its measurement system. Now called “Social Content Ratings,” the metric will also include TV-related chatter on Twitter. The new ratings will measure programs on both traditional television and streaming services during the time period when the show is televised. It will also monitor conversations about television programs round the clock. With the new offering, Nielsen is building a stronger force in the so-called social listening market. That includes companies like ListenFirst Media that monitors activity on more than a dozen digital media outlets for more than 40 television networks. – The New York Times

Jamie Sylves
Jamie Sylves
Associate Director of Social & PR

Jamie Sylves is a passionate, senior-level communications executive specializing in fresh, creative thinking to deliver against important business objectives. With ten years of experience in the public relations and social space. Jamie brings big picture thinking, a strong understanding of the evolving digital landscape and innovative brand storytelling experience to SBA.

Jamie comes to us from DeVries Global, where she led digital and social communications strategy on behalf of numerous clients, including Pantene, SWASH and P&G Beauty. In addition, she was charged with creating insight-driven, integrated-marketing campaigns with a focus on digital and social content to persuade purchase intent, developing holistic brand playbooks and launching influencer marketing campaigns with a focus on video.

Highlights of her career include working on the London 2012 Olympics, planning globally recognized P&G thought-leadership/launch summits, driving Pantene’s YouTube Ambassador program to become a BIC brand on the platform and managing publisher content partnerships.