on

Facebook Makes Retargeted Ads Available for Instagram One of the fastest growing and smartest ways to use Facebook ads is through retargeting – focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides. Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app. – Social Media Day

5 Marketing Tips to Reach the DIY Generation: Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that a lot of customers love to do things on their own. If you’re a marketer, it’s vital for you to understand how to target these customers for maximum return on your investment. – Entrepreneur

Tumblr Launches Labs Yahoo-owned blogging platform Tumblr quietly launched a new program called Tumblr Labs that will allow users to opt-in to testing out new and experimental features on the site. Some of the initial experiments are of a more frivolous nature – like being about to change the color of a post on your Dashboard, for example. Meanwhile, other experiments may appeal to those in agencies or other professional fashions – like an advanced queuing system for scheduled posts. – Tech Crunch

Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?  Since the birth of modern marketing, businesses have been trying to reach the elusive teenager. New technology has brought new expectations. Teens today expect brands to engage with them online 24/7. And some companies are doing a better job than others. Marketing experts say Taco Bell’s laid-back approach is one to watch. But it’s tough to say how much, if any, of its success is due to social-media savvy. So we decide to go to the belly of the beast — the belly of the Bell, if you will — Taco Bell headquarters in Irvine, Calif. – NPR

Laura Forester
Laura Forester
Senior Social Media & PR Strategist

Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.