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Instagram Business Profiles Test Now Features Analytics

Instagram scheduling tool Later shared the iOS screenshots in a blog post, and offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now feature a chart icon in the upper-right-hand-corner, giving them access to analytics.

Available analytics include:

  • Location: follower locations by country or city.
  • Gender and age of followers.
  • Insights, which includes impressions, reach, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram).
  • Top Posts: posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers.

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

New research claims social media influencers might have nearly as much clout as a friend or neighbor. According to a joint study by Twitter and analytics firm Annalect, 40 percent of respondents said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube. While 56 percent of users surveyed said they rely on recommendations from friends, 49 percent said they rely on influencers.

A generation ago, marketers would put household names on the front of cereal boxes, said Twitter VP of Market Research and Insights Jeffrey Graham. Now that online influencers can sell other products to anyone with a smartphone, household names have evolved into “handheld names”-people who are highly influential and well-known based on their social media presence.

Read more here.

YouTube for iOS Now Supports Google Cardboard

Months after adding VR support to its Android version of YouTube, Google is bringing the feature to iPhone users. An update to the iOS YouTube app notes that it now comes with Google Cardboard support, a feature that’s been notably absent so far. By selecting the small Cardboard icon under any video, users can either watch a 360-degree video in virtual reality through one of the simple cardboard headsets, or watch any other video on a flat screen in a VR environment, like a big-screen TV.

YouTube remains one of the most natural fits for Cardboard, which is best for relatively short and passive experiences. While Google is rumored to be launching a new “Android VR” platform later this week, bringing support for its streaming video service to iOS suggests that it hasn’t given up on Cardboard yet.

Facebook Bringing 360 Photos to News Feed, Samsung Gear VR

360-degree photos are coming to Facebook’s News Feed and the Samsung Gear VR. Facebook-owned, virtual reality company Oculus VR announced in a blog post that the feature will launch “in the coming weeks,” writing:

In the coming weeks, Facebook will add 360 photos to News Feed. You’ll be able to take a panoramic photo from your phone or use a 360 camera, upload it to Facebook and pan around by tilting your phone or dragging the image.

You’ll also be able to explore Facebook 360 photos in VR from the Oculus 360 Photos app. On Samsung phones, when viewing a 360 photo, there will be a button in the top left corner that says, “View in VR.” If you tap on it and insert your phone into your Gear VR, you can see the 360 photo in VR. Imagine standing in the middle of a colorful parade at the Rio Carnival, or letting family from far away feel like they’re part of that special birthday gathering.

Oculus also said in its blog post that more than 1 million people used Gear VR in April.

Pinterest Planning Calendar for Holidays, Seasonal Events

Pinterest users like to plan ahead for holidays and other seasonal events-way ahead-and the social network provided a planning calendar for brands and users looking to keep up.

Pinterest said in an email to SocialTimes that 45 percent of its users begin planning for holidays at least 60 days in advance, 21 percent higher than the general population, with some starting the pin-saving process up to four months before the actual date and ramping up as it gets closer.

To view Pinterest’s planning calendar, click here.

Jamie Sylves
Jamie Sylves
Associate Director of Social & PR

Jamie Sylves is a passionate, senior-level communications executive specializing in fresh, creative thinking to deliver against important business objectives. With ten years of experience in the public relations and social space. Jamie brings big picture thinking, a strong understanding of the evolving digital landscape and innovative brand storytelling experience to SBA.

Jamie comes to us from DeVries Global, where she led digital and social communications strategy on behalf of numerous clients, including Pantene, SWASH and P&G Beauty. In addition, she was charged with creating insight-driven, integrated-marketing campaigns with a focus on digital and social content to persuade purchase intent, developing holistic brand playbooks and launching influencer marketing campaigns with a focus on video.

Highlights of her career include working on the London 2012 Olympics, planning globally recognized P&G thought-leadership/launch summits, driving Pantene’s YouTube Ambassador program to become a BIC brand on the platform and managing publisher content partnerships.