Snapchat’s top publishing partners, the ones who get exclusive access to the Discover section, are preparing for a redesign which could give them more ways to show off their content. It might not seem like much, but Discover still only captures a small portion of Snapchat’s more than 100 million daily viewers, who are mostly there to message with friends. Snapchat and publishers would like to get more of them into Snapchat Discover stories, because it’s where most of the ads run. “The big redesign is going to let us create cover images, and pull out individual content and point to the content inside, instead of just our logo,” one publishing source said. The redesign is expected to be announced publicly next week, according to Venture Beat.
Twitter is getting on the 360-degree video bandwagon thanks to a partnership between the company, the NBA, and Samsung. Starting with Game 1 of the NBA Finals, Twitter cards will link out to videos shot with 360-degree cameras, allowing users to click and drag around the scene. The videos, which were filmed on a Samsung Gear 360 camera, will be sent out using the NBA’s official Twitter account. It’s unclear what the films will be comprised of exactly, but Twitter is promising “exclusive content” over the course of the series.
Facebook Messenger is overhauling its emoji today with new designs and a focus on diversity. Many of the new emoji include support for skin tone selection, just as iOS added last year and Android will add later this year. Facebook also says that Messenger’s new emoji do a better job with gender, putting women in more roles and including gender-agnostic options in other cases. Facebook says it’s the first platform to include “a female police officer, runner, pedestrian, surfer, and swimmer,” among others to come.
Instagram is rolling out a number of new features meant to help businesses better understand what resonates with fans. With a new business dashboard built into the mobile app, brands and advertisers will be able to see impressions, reach and engagement, and compare those stats with prior weeks. The goal is to help smaller businesses gather organic insights while also priming them to advertise on the platform, Jim Squires, director of market operations at Instagram, said in an interview. The analytics tool itself is free; however, it could serve as a gateway for paid ads.