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Facebook’s live videos can now be twice as long

The company’s livestreaming platform, Facebook Live, will now support full screen broadcasts as well as a new “video-only” mode that hides comments and reactions while you watch. Facebook will also allow broadcasts to last up to four hours — double the two-hour limit it previously had. Fullscreen video will be a welcome improvement to broadcasters and viewers alike, as the update will mean that you no longer have to watch videos on your phone with the white comments box stuck underneath. Similarly, the “video-only” mode will allow users to watch live video streams while hiding the comments and reactions that appear on top of the video content. – Mashable

Twitter just made it a lot easier to get verified

The company will soon have an official way for users to request a verified account via an online application, marking the first time Twitter has implemented a streamlined way for users to request a verified badge. “Typically this includes accounts maintained by public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas,” the company said. – Mashable

Snapchat adds new discovery features, making it easier to find other users

Over time, Snapchat’s introduced additional discovery tools to help users connect.
Back in January 2015, they added Snapcodes and the subsequent updates have included features like the ability for publishers to “deep link” to their Snapchat content, making it easier for people to connect to it, thus improving the value of Snapchat exclusive material (which is pretty much everything published on the network). The first addition makes it easier for users to add verified Snapchatters – essentially, celebrities. The second update makes it easier to recommend and add friends. Building network connectivity is a great way to boost engagement, an area where Snapchat’s already doing pretty well (users are reportedly spending up to 30 minutes per day, on average, in-app, while 60% of Snapchat users are also content creators).

Shannon Sankey
Shannon Sankey
Social Media Coordinator

Shannon applies classical creative writing training to her many roles in digital strategy and creative. Poetry and marketing are married in her world: in both arts, she works to locate and arrange concise and engaging language to evoke a response.

She functioned independently as the copy and digital strategy department in a growing agency in Greensburg, PA, where she expanded agency capabilities in content, social, paid media, PR, and analytics. She went on to a corporate environment in Pittsburgh to establish and optimize social identity for high-profile executives and associated brands. Now, while pursuing an MFA in Creative Writing at Chatham University, she’s excited to contribute to a dynamic team and challenging projects at Smith Brothers Agency.