on

Pokémon Go Tops Twitter’s Daily Users, Sees More Engagement than Facebook

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest game ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms. On Monday, Pokémon Go saw just under 21 million daily active users in the U.S., topping Candy Crush’s rumored peak audience in 2013 as well as other top games like Draw Something, Clash Royale, and Slither.io, which hit their own peaks in various years. – TechCrunch

Now You Can Order Pizza Hut on Twitter and Facebook, Too

The list of restaurant chains jumping on the social media-ordering bandwagon continues to grow. Pizza Hut is the latest high-profile brand to enlist a “chatbot” to launch a social ordering platform that will allow the restaurant’s customers to place orders for pizza and other products using their Twitter accounts or Facebook Messenger. Yum! Brands’ Pizza Hut announced the new service on Tuesday, revealing a partnership with chatbot startup Conversable, which also recently added Whole Foods Market and fast-casual food chain Wingstop to its list of clients. Pizza Hut will make the social ordering platform available starting in August. – Fortune

Snapchat Introduces Memories: A Searchable, Shareable Archive for Your Snaps

At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. The company introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat — and reflects the app’s growing status as the default camera for millions of users. – The Verge

In the Battle of Video Services, Vine Isn’t Doing So Well

Have you used Vine recently? No? You’re not alone. Once, Vine was the hottest thing around. Now, at least nine business leaders have left and the service that brought us “on fleek” is struggling to keep people interested. The technology circle of life continues. Even more ominously, the user base is no longer growing. According to comScore, Vine reached 24 million people in May, down from 30 million in May a year ago. This is more bad news for Vine’s parent, Twitter, which has been dealing with the loss of its own execs and fierce competition from other social-media apps. – Gizmodo

Twitter Signs Another Live-streaming Deal, This Time with Bloomberg

Twitter has been ramping up its commitment to streaming live video fairly rapidly over the past week or so, rolling out an experiment from the Wimbledon tennis tournament followed by a deal with CBS to stream the network’s coverage of the upcoming political conventions. And now the service has signed another deal with Bloomberg Media. The two companies said Tuesday that they have partnered to live-stream several Bloomberg TV programs on Twitter, including Bloomberg West, What’d You Miss? and With All Due Respect. The social network will also be streaming the financial network’s markets coverage throughout the day. – Fortune

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.