on

“Digital interactions influence 64 cents of every dollar spent.” This tweet-worthy stat was just one of the many interesting facts shared at last week’s third-annual Social Media Day event, which drew more than 150 socially-active attendees. They came to learn about the rise of influencers – a hot topic in today’s marketing landscape and a critical component to deliver more meaningful digital engagements.

To no surprise, #SMDayPGH trended on Twitter, generating 209 tweets. Here is a sample of the conversation.

Social Media Day Twitter Conversation

Bloglovin’ kicked off our panel discussion, sharing best practices for influencer marketing from tips to find the right influencer with the right audience to suggested tools to help measure effectiveness. We then heard from four noteworthy Pittsburgh influencers, all who told a unique story about finding success. And while many arrived at blogging/social content creation via different paths, one piece of advice rang loud and clear across the board – Be Consistent. Thoughtful attention to posting cadence and staying within a niche content category is the key to building and sustaining a relationship with fans.

As for advice for Brands looking to engage influencers, do your research before contracting influencers. Be collaborative and provide visibility to business metrics to ensure more meaningful, authentic results.

Check out our video below for more great insights, including a few key takeaways for influencer marketing.

 

Lastly, stay up-to-date on the landscape of influencers here and remember to join us for our next Social Media Day event come 2017.

Jamie Sylves
Jamie Sylves
Associate Director of Social & PR

Jamie Sylves is a passionate, senior-level communications executive specializing in fresh, creative thinking to deliver against important business objectives. With ten years of experience in the public relations and social space. Jamie brings big picture thinking, a strong understanding of the evolving digital landscape and innovative brand storytelling experience to SBA.

Jamie comes to us from DeVries Global, where she led digital and social communications strategy on behalf of numerous clients, including Pantene, SWASH and P&G Beauty. In addition, she was charged with creating insight-driven, integrated-marketing campaigns with a focus on digital and social content to persuade purchase intent, developing holistic brand playbooks and launching influencer marketing campaigns with a focus on video.

Highlights of her career include working on the London 2012 Olympics, planning globally recognized P&G thought-leadership/launch summits, driving Pantene’s YouTube Ambassador program to become a BIC brand on the platform and managing publisher content partnerships.