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Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights.

The social network described Guide as a way for publishers to provide viewers with a guided tour of their 360 videos, ensuring that those viewers see key moments.

Heatmap is a visual insights tool, which displays the portions of the field of view for 360-degree videos that viewers are spending the most time watching. – Adweek

Facebook Blocks Ad Blockers, but It Strives to Make Ads More Relevant

Digital ads pop up online so frequently and ubiquitously that many people are using software to block them.

But if you try to stop ads from showing up on Facebook’s desktop website, you will now be out of luck: The social network has found a way to block the ad blockers.

On Tuesday, Facebook flipped a switch on its desktop website that essentially renders all ad blockers — the programs that prevent websites from displaying ads on the page when a user visits the site — useless. The change allows the Silicon Valley company to serve ads on its desktop site even to people who have ad-blocking software installed and running. – The New York Times

One in Four Influencers Asked Not to Disclose Paid Promotion

One out of four influencers have been asked not to disclose their commercial arrangements with a brand, according to a survey by influencer marketing and media platform SheSpeaks.

The finding, based on responses from 347 influencers, follows on the heels of the Federal Trade Commission saying last week that it plans to get tougher on paid promotion disclosure.

The fact that 25% of respondents said brands have explicitly asked them not to disclose that they were compensated for their influencer work even surprised Aliza Freud, SheSpeaks founder and CEO, who said the number should be zero. “Any decent influencers are highly aware that they have to disclose and do it properly,” she said. – Advertising Age

There is Now a Conference for Emojis

Emoji your heart out at Emojicon, the first-ever “conference” for emoji aficionados, taking place in San Francisco in November. Because you can never have enough emojis, the conference is a multi-day celebration hosted by the California College of the Arts and features speakers like Mark Davis, president of Unicode, co-chair of the Unicode Emoji Subcommittee and the founder of Emojipedia.

The organizers of the conference are Jeanne Brooks, Jennifer 8. Lee and Yiying Lu, who are the founders of “Emojination,” a grassroots campaign that works with the Unicode emoji subcommittee and is a driving force behind the campaign to get a dumpling emoji.

The goal of the conference is twofold: to teach oldsters how brands can use emojis without sounding out of touch, and to discuss policy issues around emojis. – Digiday

Jamie Sylves
Jamie Sylves
Associate Director of Social & PR

Jamie Sylves is a passionate, senior-level communications executive specializing in fresh, creative thinking to deliver against important business objectives. With ten years of experience in the public relations and social space. Jamie brings big picture thinking, a strong understanding of the evolving digital landscape and innovative brand storytelling experience to SBA.

Jamie comes to us from DeVries Global, where she led digital and social communications strategy on behalf of numerous clients, including Pantene, SWASH and P&G Beauty. In addition, she was charged with creating insight-driven, integrated-marketing campaigns with a focus on digital and social content to persuade purchase intent, developing holistic brand playbooks and launching influencer marketing campaigns with a focus on video.

Highlights of her career include working on the London 2012 Olympics, planning globally recognized P&G thought-leadership/launch summits, driving Pantene’s YouTube Ambassador program to become a BIC brand on the platform and managing publisher content partnerships.