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Facebook Creative Hub Opens Its Doors

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”

Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.

The social network added that it also introduced an Inspiration Gallery to showcase examples of successful creative across Facebook and Instagram. – AdWeek

While We Weren’t Looking, Snapchat Revolutionized Social Networks

Snap Inc., the parent company of the popular photo-messaging and storytelling app Snapchat, is having a productive autumn. A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips, which have become one of the most sought-after gadgets of the season.

And yet, even when it’s grabbing headlines, it often seems as if Snap gets little respect. – The New York Times

Instagram’s New Features Make It Even More Like Snapchat

Instagram is launching a new feature that lets users send disappearing photos and videos to followers, the Facebook-owned company announced. The new features are similar to those offered by Snapchat, a rival photo and video sharing app. As part of the update, Instagram users will be able to send expiring content to individual friends as well as groups through a direct message. The photo or video will disappear from the recipient’s inbox after he or she has viewed it. Senders will be able to see whether or not the recipient has taken a screenshot of a video or replayed one. – Time

Now Everyday Instagram Users Face Complaints Over Breaking FTC Ad Rules

People with a mere dozens or hundreds of followers can promote products on Instagram just like they’re a Kardashian. Unfortunately, sometimes these “micro-influencers” don’t disclose the incentives they received to do so. Just like a Kardashian. Now consumer watchdogs have put everyday social media users in their crosshairs over undisclosed promotions. Advocacy groups led by Public Citizen on Wednesday wrote U.S. regulators to express concern over Instagram posts that hawk products but don’t wear labels such as “#ad” or “#paid.” In September, Public Citizen submitted a similar complaint to the Federal Trade Commission, focusing on stars like the Kardashians, but the most recent letter included far less famous targets. – AdAge

Massive Apple Leaks Reveal Radical New iPhone

Is Apple set to Wow the world with a radical new iPhone? A rash of leaks from a variety of credible sources strongly suggest so, and they promise a level of reinvention we haven’t seen from Apple in several years. – Forbes

Brandi Smith
Brandi Smith
Senior Social-Digital Strategist

A strategic communications professional with 10+ years of experience, Brandi has managed a plethora of award-winning public relations and social media campaigns on behalf of CPG brands. With an emphasis on consumer lifestyle, food, beverage and fashion clients, Brandi specializes in leading the integrated planning and execution of brand management strategies designed to generate both consumer awareness and engagement. Throughout her career, Brandi has served clients such as Kellogg’s, Kimberly-Clark, Jim Beam and White Wave Foods while employed at Ketchum.

After living in Chicago for a number of years, Brandi returned to her hometown of Pittsburgh. She holds a B.S. in Public Relations with a second concentration in Sport Management from West Virginia University.