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Twitter Puts Live Video Center Stage with the Integration of Periscopes Capabilities

Close on the heels of Facebook-owned-Instagram launching live video for Instagram stories, Twitter has announced that it is finally integrating live video into its app. The company is leveraging the capabilities of the live video streaming app Periscope, which Twitter acquired and then launched in March 2015. With the integration, Twitter users will be able to livestream video straight from a tweet within the flagship app. – Adweek

4 Tips for Making Banner Ads That Actually Might Work

It’s not news that banner ads have developed a stigma in the industry for being unsuccessful, but a recent report by BBDO suggests that advertisers are simply looking at banners in the wrong way. Rather than base banner ad success on direct response metrics such as clickthrough rate, it may be better to look at these ads more as branding tools. Head of communications planning at BBDO Julian Cole suggests that advertisers should treat banner ads like billboards. Internet users operate much the same as drivers, in that they need to process messages in a split-second and pay little attention to extraneous information. – Adweek

‘It’s on every media plan’: Media buyers hail Facebook’s dedicated video tab

It will likely be a while before Facebook can pose a real threat to TV ad dollars, but a new feature from the social network is a sure step in that direction. For the past year, the company has been testing a dedicated video tab inside its mobile app among a small group of users. The new video-dedicated section will feature a feed of live videos and other video content based on user preferences. This new video hub is a departure from the more fragmented video integration into the normal newsfeed that media analysts say causes videos to get lost among other posts. With more prominent video mixed with the targeting, measurability, and scale of the platform, Facebook could begin giving TV a run for their money, literally. – Digiday

The Challenges of Using Facebook’s Canvas

Since its release about 10 months ago, Facebook’s Canvas ad has shown immense promise. Advertisers are seeing users spending an average of 70 seconds with the units, and those who have been exposed and then retargeted have clicked through 6x the rate of those unexposed to the Canvas. Regardless of its initial successes, the Canvas does bring with it some challenges that advertisers should heed before dreaming of their customizable, microsite-like ad unit racking up the engagements. On-boarding creative teams to the layouts and specs, previewing restraints, and even simply explaining the complex unit to key stakeholders are among the common obstacles. – Adweek

Brittany Snyder
Brittany Snyder
Media Analyst