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Why Snapchat’s New Search Bar Is a Welcome Sign for Brands

Snapchat has given brands and publishers new hope that they could get discovered. The messaging and media app revamped the design of its search, opening the possibility that brands and publishers will get more exposure for their Snapchat videos. The search changes are mostly cosmetic at this point, and they don’t dramatically alter how people discover new accounts. However, it offers a more visual search design that appears readymade for brands and publishers to be able to promote themselves, perhaps eventually paying to find larger audiences. – Ad Age

Twitter’s ‘Buy’ Button is Officially Dead

Twitter is finally doing away with the “Buy” buttons that allowed users to purchase items from within a tweet. The shutdown comes eight months after Twitter’s head of commerce left the company and more than a year after the company disbanded the group focusing on the Buy button product. Even without a team working on it, the service had still been live up to now. A company spokesman confirmed the move, but said Twitter will continue to invest in ad products for retailers that help drive purchases via the social network. – Recode

Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging. The new ad pricing bundles video ads together so brands can run back-to-back video ads with different creative within Discover—the app’s hub of daily content from publishers including Cosmopolitan, CNN and The Daily Mail—to tell one story. – Adweek

Pinterest is Now Using Artificial Intelligence to Help You Discover More Pins

Pinterest is overhauling its related pins feature using artificial intelligence. With approximately 75 billion pins on its platform, curation is a critical part of the service Pinterest offers its 150 million users. In order to help users discover new items, recipes, and ideas that relate to their interests, Pinterest is increasingly turning to deep learning — an AI that is fed vast amounts of data through a neural network that simulates how a human brain works until it can autonomously recognize other data. Now, on top of its existing board co-occurrence system, Pinterest is using your activity session data (such as pins you’ve saved or clicked on) along with your recent interactions to label pins, and exclude low-engagement pins. – Digital Trends

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.