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Messenger Day, Facebook Messenger’s Answer to Snapchat Stories, Is Officially Here

After several months of testing, Messenger Day, Facebook Messenger’s answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide. Messenger Day allows users to curate photos and videos in a single destination and choose whom to share their Messenger Day creations with and, just like Snapchat, everything disappears after 24 hours. – Adweek

The Latest Trend in Snapchat Ads: 360-degree Video

After going full circle on Facebook and YouTube, 360-degree videos have arrived on Snapchat, but as more of a hack than a feature offered by the platform. While Sony Pictures was the first to direct Snapchat users to a 360-degree video back in August 2016, a number of brands including Netflix and Chick-fil-A have run 360-degree virtual experiences on Snapchat recently. The 360-degree videos aren’t native Snapchat ads. Users saw them only once they swiped up, and were directed to the 360-degree video within the platform. – Digiday

Pinterest acquires Jelly, the Crowdsourced Q&A Startup from Biz Stone

Pinterest has made another acquisition that could point to another way that it plans to increase interaction on its visual-search-and-discovery platform: It has acquired Jelly, the startup co-founded by Twitter co-founder Biz Stone and Ben Finkel in 2014 as a “human-powered search engine” — essentially an app that lets people ask questions and get crowdsourced replies from their friends and friends of friends. – Tech Crunch

Snapchat Discover Publishers Face Tough Challenge as Platform Chases TV

Snap wants Snapchat Discover to be more like TV — and longtime media partners, as always, will be expected to adapt. Snap plans to prioritize the placement of original shows made for Snapchat Discover, according to two sources. Since its January 2015 launch, Snapchat Discover has been a home for daily magazine editions from dozens of media partners including ESPN, Cosmopolitan, BuzzFeed, and Vice. But with Snap’s latest obsession being in the TV and the entertainment business, the company wants to place a spotlight on individual shows made for Snapchat Discover. – Digiday

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.