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Bye, Twitter. All the cool kids are migrating to Mastodon.

“In the battle between a massive prehistoric beast and a fluttering bird, we all know what’s destined to come out on top. But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it’s an underdog with serious spunk. Started by 24-year-old Eugen Rochko, Mastodon allows users to create accounts, follow others, and post status updates called “toots.” In many ways it’s like Twitter, but it is also so not like Twitter.” – Mashable

M Now Offers Suggestions to Make Your Messenger Experience More Useful, Seamless and Delightful

“Facebook is rolling out suggestions from M to everyone in the US. M is your helpful assistant in Messenger, powered by artificial intelligence. M offers suggestions by popping into an open conversation to suggest relevant content and capabilities to enrich the way people communicate and get things done. To experience M, simply chat with a friend or a group as you normally would. M may make a suggestion in a conversation relevant to one of the core actions (sending stickers, paying/requesting money, sharing location, making plans, starting a poll, getting a ride), and then the M logo and suggestion will appear — it’s that simple.” – Facebook

Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance

“The company announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent and cost per result. The updates also include letting advertisers know when certain audiences overlap in a way that affects performance or when certain users are overexposed to certain ads. The latest features also include something called Estimated Daily Results, which help measure how daily conversions and video views might perform based on budget, bidding amounts and placement.” – Adweek

YouTube will no longer allow creators to make money until they reach 10,000 views

“YouTube has announced a change to its partner program today. From now on, creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.” – The Verge

Alex Rizza
Alex Rizza
Senior Social Media & PR Strategist