“After first announcing a new self-serve ads platform last month, Snapchat’s parent company Snap Inc. has now officially launched the tool, while also announcing some additional ad options to help boost take-up of Snapchat ads.
Advertisers will now be able to create and purchase their own Snapchat ads via a new dashboard. Previously, you were only able to purchase Snapchat ads via partners or through Snapchat themselves.”
Only 3% of Internet Users Own A VR
“All projections for the growth of virtual reality are relatively high, but based on the current state of the market, that growth has a long way to go.
Despite all the promotions and demonstrations at shows like CES and at various stores in malls, most people don’t have a VR headset.
Only 5% of Internet users in North America have a VR headset and even fewer in other markets, according to a new report from GlobalWebIndex.
Globally, only 3% of Internet users have a VR headset.”
Snap acquires Placed to prove geofilters drive store visits
Snap confirmed that it’s acquired location-based analytics and ad measurement startup Placed.
“Placed will help Snap scale its measurement systems like Snap To Store so advertisers can chart how online Snapchat ads translate into offline return on investment. Placed has built an audience of users that it can ask directly about their recent locations and store visits. It combines this with third-party data to be able to determine what percentage of a sample of an ad’s viewers actually were inspired to visit a brick-and-mortar business. It then can extrapolate to estimate the brand lift and return on investment for an ad campaign.”
Facebook Live now offers closed captioning
“The social media giant is adding closed captioning capabilities to its Live product allowing viewers to see automatically generated captions on broadcasts that show up in their News Feeds. To see the captions, both publishers and viewers need to activate the setting. It’s a welcome addition to Facebook, which has already offered automatic closed captioning on regular videos and advertisements for a few years. When Live launched in 2016, some deaf and hard of hearing users noted the lack of captioning, which rendered the videos inaccessible.”