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LinkedIn debuts ‘native video,’ looks more like Facebook

In an effort to encourage its users to share more video content, LinkedIn has released a native video auto-play feature. The new feed layout will be similar to that of Facebook’s. A “LinkedIn Live” feature is also rumored to roll out soon. – AdAge

You no longer have to wait for a disaster to access Facebook’s Safety Check

Once only active during major disasters, Facebook’s Safety Check is getting a permanent placement on the platform’s newsfeed. This feature will allow users to report local disasters as soon as they happen, rather than waiting for the Facebook team to find out about it and activate the feature. The update will also have an “around the world” section that will act as a resource for individuals who want information on or want to donate to relief efforts outside of their areas. – Mashable

WhatsApp mimics Facebook’s colorful status updates

WhatsApp is now enabling links and rolling out a colorful, dynamic status option identical to Facebook’s. Previously only supporting photos and videos, it’s a bold step for the app. These updates are part of an effort to increase engagement and usage as WhatsApp tries to position itself as more than a messaging service. – The Verge

Facebook to live-stream more than a dozen college football games this season

Facebook will be partnering with sports network Stadium to live-stream 15 college games on the platform, a first for broadcasting NCAA football outside of traditional cable. These games will be available globally on Stadium’s Facebook page. The live coverage will also integrate audience engagement, something a TV broadcast can’t do. – TechCrunch

Marisa Corona
Marisa Corona
Associate Strategist

Born and raised in the ‘Burgh, Marisa is proud to collaborate with the SBA team as an associate strategist. She’s a social marketing specialist (and enthusiast) passionate about dynamic storytelling. Daily efforts include managing social media communities, as well as assisting with efficient strategies and reporting for a number of local, national, and global accounts. She holds a B.A. in Advocacy Media and Corporate Communication from Seton Hill University.