“…this is about giving digital display advertising a ‘new lease of life,’” says Danny Lopez, the chief operations officer at Blippar. The London-based startup is responsible for bringing the industry’s first augmented-reality digital ad unit to life. Currently working with automotive brands, the tech company is slated to launch mobile banner ads, that when clicked, would swap out the user’s screen for the inside of a car. The AR experience could also allow the user to explore the interior of the vehicle by moving their phone, and with permission, access the phone’s camera to display real-life surroundings through the virtual windshield and windows. Surprisingly, mobile banner ads with the AR tech built-in are relatively cost-effective at around $4 per 1,000 impressions, compared to the typical $7-8 CPM of rich media ads. – Forbes Continue reading “The Year of Augmented Reality Is Upon Us”
Author: Brittany Snyder
Brittany SnyderMedia Analyst
A media immersed digital marketer, Brittany has been creating and executing digital media plans for clients for 4+ years, and has experience on both the publisher and agency sides of the trade. During her time at the Pittsburgh Post-Gazette, she helped to introduce digital marketing solutions to the advertising product set, leading to the creation of an in-house media agency and a resurgence of the department. Not only did she help to market and grow the new digital offerings, but she also executed and managed campaigns across several mediums for a wide array of business verticals. At MARC USA, Brittany lead the digital media buying efforts for DePaul University and the Pennsylvania Lottery and served as the agency’s expert in affiliate marketing for the Rite Aid and Payless Shoesource brands. Since starting at Smith Brothers Agency, Brittany has enjoyed learning the ins and outs of the CPG industry and having the opportunity to work on exciting brands such as Duncan Hines, Nescafe, Primanti Brothers, AvoDerm Natural, and MSA.
In a move aimed at shifting focus to ad formats which will work for both users and advertisers, YouTube has decided to discontinue 30-second unskippable ads in 2018. Andrew Wohlwend of Zefr, a video analytics company, cites user frustration, high bounce rates, and shorter overall watch time as some of the negative side effects of asking a user to sit through lengthy pre-roll. However, the unskippable format is not completely dead. Other lengths will be available, such as 20-second promos and 6-second bumper ads. – Adweek Continue reading “The Future Of Advertising Starts With Your Face”
Close on the heels of Facebook-owned-Instagram launching live video for Instagram stories, Twitter has announced that it is finally integrating live video into its app. The company is leveraging the capabilities of the live video streaming app Periscope, which Twitter acquired and then launched in March 2015. With the integration, Twitter users will be able to livestream video straight from a tweet within the flagship app. – Adweek Continue reading “Media Buyers Hail Facebook’s Dedicated Video Tab”