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Digital Strategy, Social Media & PR

Social Media Ingredients – Part of a Bigger Recipe

David H

David H

In an eMarketer interview late last fall, Pete Blackshaw, Global Head of Digital Marketing & Social Media for Nestle, had a quote that I latched onto. He said, “Social media is less of a stand-alone appetizer than a basic food ingredient for all marketing.” I think the food analogy coming from a forward-looking head of digital marketing at one of the world’s largest food manufacturers is more than a play on words. It is extremely sound advice delivered in a clever, succinct sound bite.

We have a similar philosophy permeating our agency: “Technology is not an idea… but ideas can no longer survive without technology.”

About the Author

David H

David Heidenreich

Vice President of Engagement

@heidenreichlive

David helps clients envision how the web can improve their business and then devises a plan to achieve that vision.

It all started at First Consulting Group, where David led numerous complex projects, ranging from large-scale network upgrades to first-generation web sites for NYU. Since then he has amassed over a dozen years experience in strategic planning, web development, online marketing, web 2.0 consulting, digital PR, mobile marketing and a bunch of other stuff most people don’t understand - engineering web successes for numerous clients.

Before joining Smith Brothers, David spent seven years at Ripple Effects Interactive managing the company’s largest and most complex accounts, ultimately becoming the EVP of Strategy and Marketing. He also oversaw both the user experience and online marketing departments. He maintains a depth of knowledge with regard to usability heuristics and industry best practices across the interactive spectrum (quite a mouthful, huh?).

Throughout his career, David has worked with major brands such as American Eagle Outfitters, Coke, National City Bank, GlaxoSmithKline, Carnegie Mellon University, Cornell University and the Pennsylvania Tourism Office.

He holds a BA in Geographic Information Systems from the University of Pittsburgh and a Masters in the same ultra-techie sounding major from Ohio University.

Twitter @SmithBrosAgency