QR (Quick Response) codes aren’t new. Here’s a quick look at the what, who, why and whether to consider using them for your brand.
About the Author
Pete Schnupp
Senior Digital Strategist
@peterschnupp
Pete joined Smith Brothers Agency's San Francisco office via New York City in the spring of 2010. As Senior Digital Strategist, Pete is charged with developing digital marketing strategies and tactics for clients that both engage consumers and deliver on business objectives. Pete's CPG client experience includes account and strategy work on 3M (Post-it®, Scotch® and Nexcare), Bic and Bayer (Aleve, Alka-Selzter and One a Day Vitamins). Pete is a self-espoused tech geek and tweets often about the digital advertising industry at @peterschnupp.
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