“Twitter is launching a new feature called “custom profiles” for businesses to create better customer experiences through Twitter. This feature will connect real people to Direct Message threads instead of bots or the business’ logo. These “customer service agents” will have their real face, name, and title listed in the DM. Twitter states, from their research, that personalized experiences with a human connection can create significant benefits for businesses, and 77% of people are likely to recommend a brand following a personalized customer service interaction on Twitter.” – Social Media Week Continue reading “Instagram tests a game-changing feature for influencers”
Author: Shannon Sankey
Shannon SankeySocial Media Coordinator
Shannon applies classical creative writing training to her many roles in digital strategy and creative. Poetry and marketing are married in her world: in both arts, she works to locate and arrange concise and engaging language to evoke a response.
She functioned independently as the copy and digital strategy department in a growing agency in Greensburg, PA, where she expanded agency capabilities in content, social, paid media, PR, and analytics. She went on to a corporate environment in Pittsburgh to establish and optimize social identity for high-profile executives and associated brands. Now, while pursuing an MFA in Creative Writing at Chatham University, she’s excited to contribute to a dynamic team and challenging projects at Smith Brothers Agency.
To help businesses find talent, manage applications, and ultimately hire people faster (possibly straight from their direct audience), Facebook is introducing a new type of post: Job Openings. Continue reading “Content Creators: Facebook Will Play Sound by Default Now”
The fast food chain recently dropped jaws after Twitter users discovered the comebacks it was sending to unsatisfied customers on the platform. On Wednesday, Wendy’s (fresh, never frozen) beef with Twitter users continued, escalating after the account posted what appeared to an infamous Pepe the Frog meme, re-designed to resemble the restaurant’s red-haired mascot, Wendy. Continue reading “Why Instagram Won 2016 and Snapchat Didn’t”
The news in a nutshell is this: replies, quotes, polls, pictures, and other media will no longer count towards Twitter’s tight 140-character limit. This means, in practice, you’ll have more space to express yourself, and it will be easier to interact with others and keep within your allotted space. – Inc.com Continue reading “Death to Twitter’s 140 Character Rule”
The company’s livestreaming platform, Facebook Live, will now support full screen broadcasts as well as a new “video-only” mode that hides comments and reactions while you watch. Facebook will also allow broadcasts to last up to four hours — double the two-hour limit it previously had. Fullscreen video will be a welcome improvement to broadcasters and viewers alike, as the update will mean that you no longer have to watch videos on your phone with the white comments box stuck underneath. Similarly, the “video-only” mode will allow users to watch live video streams while hiding the comments and reactions that appear on top of the video content. – Mashable Continue reading “Facebook’s Live Videos Can Now Be Twice As Long”
“The new ‘Hide from Timeline’ option allows users to publish a post only on their News Feed, consequently concealing it from their dedicated Timeline where content is saved permanently. Facebook has always offered its users customization options as to who can see a post — these include ‘public,’ ‘friends,’ and ‘only me,’ among others — allowing you to effectively hide content from your Timeline. The new feature, however, lets you simply publish your content directly to your News Feed without having to bother with additional tools.” – Digital Trends Continue reading “Now You Can Subscribe to “Discover” Channels on Snapchat”
Microsoft’s recent chatbot PR disaster notwithstanding, brands are on the cusp of a bot explosion. ‘The speed to adoption is being compressed right now,’ said Pete Sena, founder at agency Digital Surgeons. ‘Brands know now that the No. 1 thing that they can compete on is experience—and chatbots, done properly, can really add value there.’ It is also an opportunity for brands to come off as more than a mere service provider, as a knowledgeable friend too, said Ben Kosinski, head of The Collaboratory at iCrossing. ‘It’s smart for the brand to go where the users are and create a presence on these platforms, while providing relevant and personalized one-to-one conversations with consumers.’ — Digiday Continue reading “Are Chatbots the Beginning of a New Internet?”
News & Trending Topics in Social Media
Facebook said Tuesday it will update the algorithm used to display content in a user’s News Feed so that live videos are ranked much higher. “People spend more than three times more time watching a Facebook live video on average compared to a video that’s no longer live,” the company said in a statement. “This is because Facebook live videos are more interesting in the moment than after the fact.” The company added that its Pages will likely not see a significant change as a result of the algorithm update.
– Ad Age