Senior Art Director
Shuhuei has over a decade of experience in design and art direction across traditional and digital mediums. Her brand experience spans from the produce aisle to the frozen food section. As one of the original Smith hires (the first, to be exact), she can probably tell you as much about the history and experience of Smith Brothers Agency as Bronson and Lindsey themselves.
She always had a creative passion, but her career really began with a sandwich board in Buffalo. She instantly fell in love with how her creativity could be used for marketing purposes.
Shuhuei holds a B.S. in Graphic Design from the Art Institute of Pittsburgh.
Emojis. They’ve exploded onto the digital communications landscape, quickly replacing every emoticon smiley, wink and outcry. We can’t escape them. So what place, if any, do they have in advertising? Continue reading “Love ‘Em or Hate ‘Em, There’s a Market for Emojis”