The first reaction when asked to write a blog post for the Production function at The Smith Brothers Agency was one of mild reluctance. I mean, who would really give a hoot about our agency’s internal process? But then it occurred to me how I myself read project management blogs in my Google Reader every morning, trying to glean a modicum of affirmation or wisdom or maybe just to enjoy a little wise humor (read: The Tao of Project Management and you’ll see what I mean). Suddenly I realized it actually might be quite helpful for folks working in the CPG space to see how we go about creating what we here at SBA call “a culture of flawless execution.”
About the Author
Victorria Wytcherley
Director of Production & Traffic
@bojojohn
Victorria Wytcherley, Director of Production & Traffic, first began her career in the entertainment business where she learned all about client service as a talent agent for actors and comedians in NYC and Los Angeles. After gravitating towards the digital environment and a few start-ups that married comedy and internet video, she found her way into production for CPG and pharmaceutical brands such as Snapple, Revlon & Almay, Zyrtec/Zoloft (Pfizer), and Lamisil/Zelnorm (Novartis) at Deutsch in NY, before finding her way to the ‘Burgh in 2004. Before joining Smith Brothers, her work as an Account Director at Brunner included global digital responsibilties for the Aquafresh and Sensodyne brands at GlaxoSmithKline.
In her role at SBA, Wytcherley is charged with crafting a culture of flawless execution by providing producers and staff with tools and training to effectively and tactically yield insightful creative.
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