WordSmiths

Living on the edge in a CPG world.

Archives for: Brand Strategy

If I didn’t love the agency business so much, I might be tempted. The offers are so enticing. “Work from home! Earn up to $500 a day!”

Illegal “bandit” roadside advertising seems unavoidable these days. In my short 15 minute commute, I probably pass hundreds of these corrugated plastic signs with their bright red and orange letters.

About a month ago, I was rushing around my local supermarket in preparation for guests that were due at my house within the hour. But suddenly I was stopped dead in my tracks in the chip aisle.

Doritos Brand recently brought back my favorite flavor that had disappeared from shelves years ago. But what made the resurrection inescapable for me was that they re-introduced Taco Flavor in the original orange and yellow packaging (complete with ‘70s game show logotype) which was so seared into my subconscious from all those years ago.