WordSmiths

Living on the edge in a CPG world.

Tag Archives: creative

Archives for Tag: creative

Digital Strategy, Social Media & PR

Social Media Ingredients – Part of a Bigger Recipe

David H

David H

In an eMarketer interview late last fall, Pete Blackshaw, Global Head of Digital Marketing & Social Media for Nestle, had a quote that I latched onto. He said, “Social media is less of a stand-alone appetizer than a basic food ingredient for all marketing.” I think the food analogy coming from a forward-looking head of digital marketing at one of the world’s largest food manufacturers is more than a play on words. It is extremely sound advice delivered in a clever, succinct sound bite.

We have a similar philosophy permeating our agency: “Technology is not an idea… but ideas can no longer survive without technology.”

Copywriting

25 Observations After 25 Years in the Ad Biz

Lindsey S

Lindsey S

Hard to believe, but this year marks my 25th year in the advertising business.

Along the way I’ve made more mistakes than I care to acknowledge. But have also managed to do a lot of things right.  After thousands of meetings, hundreds of campaigns and more than a quarter century of trying to do the best creative I could for my clients, I’ve come to believe in certain things.  I’ve come to hold onto certain truths that I believe are critical to being successful in this crazy, ever-evolving business.

The list below is admittedly simplistic. And many of these thoughts were collected from early in my career.  But I think they still hold true and hope you might find a thought of two that might be helpful to you in your pursuit of great work.

I believe…

Brand Strategy

Sometimes the Best Thing to do for Your Brand is Nothing At All.

Bronson S

Bronson S

About a month ago, I was rushing around my local supermarket in preparation for guests that were due at my house within the hour. But suddenly I was stopped dead in my tracks in the chip aisle.

Doritos Brand recently brought back my favorite flavor that had disappeared from shelves years ago. But what made the resurrection inescapable for me was that they re-introduced Taco Flavor in the original orange and yellow packaging (complete with ‘70s game show logotype) which was so seared into my subconscious from all those years ago.