“Hope is more verb than noun. Become hope, and take action.” – Anna Lappé
Hope and action are two words that truly embody the spirit of Natural Products Expo West, the annual event that has spurred both dramatic and lasting change in the CPG category globally. Now in its 38th year, the event drew more than 85,000 attendees to the Anaheim Convention Center March 7th-11th – including more that 3,500 exhibiting companies. Increasingly, Expo West has become a convergence point for the entire supply chain – from producers and regulators to investors, manufacturers, distributors and retailers. But it’s consumers that truly wield the power.
Continue reading “Expo West 2018 Trend Report: The Power of Conscious Consumers”
Every day, the physical and digital worlds continue to blur—whether it’s augmented reality applications in media and shopping or the integration of Whole Foods into the Amazon ecosystem. One aspect that excites us the most is the ability to measure the success of our digital campaigns for clients who historically have had difficulty translating online activity into business results. Continue reading “Facebook “Drive to Store” Ads Drive Customer Count”
The internet and industry is still aflutter over Sunday’s showing of Super Bowl ads. And, of course, all eyes are on the brand that turned every one of those spots into a marketing play of their own. Yep. This is a Tide post.
The series of spots was a smart approach, one that hijacked the commercial-watching holy day. It cleverly drew viewers into the concept, and tricked them into think about Tide during each and every spot, no matter the advertiser.
Continue reading “#BrandBowl52 Recap: This is a Tide Post”
P&G Leveraging Social Media to Stop People From Eating Tide Pods
Unfortunately, yes, this is happening. The “Tide Pod Challenge” is a thing and people are eating laundry detergent pods willingly. In response, P&G has gone into crisis mode. Impressively, they have managed to activate an effective anti-consumption messaging campaign in the matter of days – and, in some aspects, less. By tapping into their full set of resources, detailed below, they’ve been able to make sure their message is heard loud and clear. Continue reading “P&G Goes into Crisis Mode and Pinterest is Helping Us Predict the Future”
Facebook Optimizing Family-First Feeds
Zuckerberg kicked off 2018 by announcing major changes coming to Facebook’s feed and messenger. The platform is redesigning its algorithm to favor content and updates provided by friends and family, and overall commitments to provide more meaningful real-time engagements and conversations. The algorithm also downplays news and organic page posts as a second tier, bringing a new set of challenges for advertisers and reporters. – Fortune Continue reading “MORE baby pics coming to your Facebook feed”
Facebook testing location-specific segment of app
Facebook is testing a new area of its app called “Today In,” a mix of city-specific events, announcements and local news. Trial cities include New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas. Users in test markets will be able to access the feature through the bottom-right menu button (the three horizontal lines) in the core Facebook app. The move comes as part of Facebook’s Journalism Project Initiative, a program the company announced in January 2017 that seeks to build out local news partnerships. – TechCrunch Continue reading “Twitter Ramps Up Social Media Harassment Reporting In Platform”
Amazon Reportedly Looking into Ads on Alexa
Alexa could eventually start sliding in advertisements for bleach or toothpaste when you go to shop. Amazon is in talks with companies like Proctor & Gamble and Clorox to advertise on Echo devices, potentially suggesting their products when you ask your Echo to buy something, according to CNBC. Some of the talks are said to be about search placement and whether brands can get mentioned over others. – The Verge Continue reading “New Ad Formats May Be Coming to Snapchat and Amazon Alexa”
Twitter Made Easier
In September, Twitter launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Their goal was to make this possible while ensuring they keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, they’re excited to share they’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. – Twitter Continue reading “This Social Platform Just Opened Their Doors. Literally.”
What Do You Think of Facebook’s Newest Feature? Take a Poll.
“Facebook introduced a polls feature that is available to both users and pages. Users and page administrators can now create two-option polls on iOS, Android and desktop and add photos and GIFs to the posts containing the polls. Poll creators and users who voted in polls can track results. Facebook has experimented with polls in the past, but there has been no one single way for users and pages to conduct them.” – Adweek Continue reading “What Do You Think of Facebook’s Newest Feature? Take a Poll.”
Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed
“Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach. Facebook’s News Feed chief Adam Mosseri said, ““People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.” Continue reading “Big changes potentially coming to Facebook’s Newsfeed”