If I didn’t love the agency business so much, I might be tempted. The offers are so enticing. “Work from home! Earn up to $500 a day!”
Illegal “bandit” roadside advertising seems unavoidable these days. In my short 15 minute commute, I probably pass hundreds of these corrugated plastic signs with their bright red and orange letters.
They litter the landscape like weeds: “We buy ugly houses!”
They prey on human insecurities: “Lose 10 lbs. in 1 week!”
They take advantage of the destitute: “Sell your gold for cash!”
They promise everything: “Get out of debt overnight!”
And they sell the impossible: “Affordable health insurance!”
They’re stapled to telephone poles. Duct taped to fences. Zip-tied to road signs.
Not only are they aesthetically offensive, but the gratuitous use of exclamation points would make any Art Director shudder. We prefer no punctuation at all. They also likely pose a dangerous distraction from traffic signs and signals at busy intersections. (I think I just became my parents while writing this blog post.)
I know many states have laws that prohibit “bandit” sign postings, and some have regulations restricting where you can place them. In Orange County Florida, code enforcement officers removed 8,961 signs from the streets in just one month.
To me, it seems obvious that this message medium only hurts the credibility of the advertiser. But unfortunately online spam senders learned long ago that someone WILL bite if you send out enough emails.
Perhaps my least favorite has to be this Queen Bee equivalent: “Signs like this one! Call now!”