Craig SederExecutive Creative Director
Craig attended Pitt, earning a BFA in creative writing and art history—hey, never underestimate an art director who can quote Gauguin or turn a phrase with the best of them. Upon graduation, he designed book covers for the University of Pittsburgh Press and later honed his skills for making up fake Spanish words as creative director for the big Burrito Restaurant Group.
Since joining Smith Brothers in 2003, Craig has created TV spots, magazine ads, outdoor boards, et al for Heinz, Del Monte, Iron City and Sheetz—not to mention the Frownie for Kings Family Restaurants. His creative philosophy is, “Make them laugh or cry; pick one.”