OK – so this blog post is about Responsive Web Design (RWD) aimed at brand managers or marketing peeps who oversee digital stuff. We fully understand that on the spectrum of important brand management to-dos, your website code base might not be that high on your priority list.
So our goal is to teach you in under 60-seconds why you should give a hoot about RWD and dare I say… invest in a new, beautiful, responsively-designed website.
What is Responsive Web Design?
It is a single code-base that enables your web property to RESPOND to the screen-size the viewer is looking at. Smartly, it prioritizes content and makes it easy for consumers to navigate whether they are using a mouse on a PC or their finger on a smartphone. This Instagram video shows you how the site RESPONDS as we pull the width of the browser smaller, emulating the different screen sizes from a PC, to tablet, to smart phone.
And this image shows you how the same site displays RESPONSIVELY to various screen sizes and devices.
Makes sense – huh? No separate mobile site. No pinch and zoom. Important content is right there. It’s easy to use on whatever device. Nice. Simple. Elegant. That is responsive web design.
Why Should You Invest in RWD?
In one sentence: Responsive web design will prevent you from annoying your consumers and losing business while preparing for a more mobile audience that wants immediate access to brand content, literally at their finger tips, no matter where they are in the physical world.
We think this infographic says it all with stats and pretty pictures – guaranteed to raise an eyebrow and make you ponder how well your site functions in a mobile world.
So, What Now?
Responsive Web Design has been best practice here at Smith Brothers for some time. As mobile web access tipped in 2011 and 2012, we began pushing our clients towards RWD. But we have noticed that a lot of CPG brands have been slow to adopt it. If you want to learn about our approach to RWD and how we can do it for you, just reach out. We are happy to help.
Contact: David Heidenreich