23 Reasons to go Responsive Web Design

OK – so this blog post is about Responsive Web Design (RWD) aimed at brand managers or marketing peeps who oversee digital stuff. We fully understand that on the spectrum of important brand management to-dos, your website code base might not be that high on your priority list.

So our goal is to teach you in under 60-seconds why you should give a hoot about RWD and dare I say… invest in a new, beautiful, responsively-designed website.

Read, set, go!

What is Responsive Web Design?

It is a single code-base that enables your web property to RESPOND to the screen-size the viewer is looking at. Smartly, it prioritizes content and makes it easy for consumers to navigate whether they are using a mouse on a PC or their finger on a smartphone. This Instagram video shows you how the site RESPONDS as we pull the width of the browser smaller, emulating the different screen sizes from a PC, to tablet, to smart phone.

And this image shows you how the same site displays RESPONSIVELY to various screen sizes and devices.

Makes sense – huh? No separate mobile site. No pinch and zoom. Important content is right there. It’s easy to use on whatever device. Nice. Simple. Elegant. That is responsive web design.

Responsive Screens

Why Should You Invest in RWD?

In one sentence: Responsive web design will prevent you from annoying your consumers and losing business while preparing for a more mobile audience that wants immediate access to brand content, literally at their finger tips, no matter where they are in the physical world.

We think this infographic says it all with stats and pretty pictures – guaranteed to raise an eyebrow and make you ponder how well your site functions in a mobile world.

625 Device Types at 903 different screen resolutions.

So, What Now?

Responsive Web Design has been best practice here at Smith Brothers for some time. As mobile web access tipped in 2011 and 2012, we began pushing our clients towards RWD.  But we have noticed that a lot of CPG brands have been slow to adopt it. If you want to learn about our approach to RWD and how we can do it for you, just reach out. We are happy to help.

Contact: David Heidenreich

David H
David H
Vice President of Engagement

David helps clients envision how the web can improve their business and then devises a plan to achieve that vision.

It all started at First Consulting Group, where David led numerous complex projects, ranging from large-scale network upgrades to first-generation web sites for NYU. Since then he has amassed over a dozen years experience in strategic planning, web development, online marketing, web 2.0 consulting, digital PR, mobile marketing and a bunch of other stuff most people don’t understand - engineering web successes for numerous clients.

Before joining Smith Brothers, David spent seven years at Ripple Effects Interactive managing the company’s largest and most complex accounts, ultimately becoming the EVP of Strategy and Marketing. He also oversaw both the user experience and online marketing departments. He maintains a depth of knowledge with regard to usability heuristics and industry best practices across the interactive spectrum (quite a mouthful, huh?).

Throughout his career, David has worked with major brands such as American Eagle Outfitters, Coke, National City Bank, GlaxoSmithKline, Carnegie Mellon University, Cornell University and the Pennsylvania Tourism Office.

He holds a BA in Geographic Information Systems from the University of Pittsburgh and a Masters in the same ultra-techie sounding major from Ohio University.