A Beer With: Steve Hay

Beer Selection: Boont Amber Ale from Anderson Valley Brewing Company – https://avbc.com/our-beers/boont-amber-ale/

Why Did You Select This Beer: We visited AVB on a family road trip north of San Francisco. Great beer and a beautiful part of the country.


  • The Last Book You Read: Goodnight Moon – Margaret Wise Brown
  • Best or worst gift you’ve ever received: Tennis racquet tie bar (from David Heidenreich). Equal parts best and worst.
  • What is your go-to karaoke song: Love Shack
  • What superpower would you choose: Omnipotence
  • If you were in the Mr. America pageant, what would you excel in: Evening Wear
  • Oddest job ever: Tennis Pro
  • Movie title for the story of your life: Clear Eyes. Full Hearts.
  • Favorite Toy As a Kid: Stretch Armstrong
  • Something that you keep at your desk: Pictures of my boys Xavier and Isaiah
  • Dream dinner guest: Radiohead
  • First concert: Beach Boys (5th grade with my mom)
  • If you weren’t in advertising, what would you be doing? Real estate developer


  • What are your favorite apps? Instagram, Spotify, Mad Men Cocktail Guide, Scott Trade
  • Who is your #WCW (Woman Crush Wednesday)? Kirsten Dunst
  • Do you take #Selifes? I have, but not regularly and only with friends
  • Favorite social networks? Instagram and LinkedIn
  • iPhone or Android? iPhone
  • Mac or PC? Mac
  • How do you use Facebook?  To document memorable life moments and to keep up with friends in other parts of the world


  • Toilet paper: over or under? Over
  • Where do you do your grocery shopping? Whole Foods
  • Tea or coffee? Coffee
  • Ketchup or Ranch? Ketchup
  • If you could eat just one food every day for a month and nothing else, what would it be? Sushi
  • If you could only eat three foods for the rest of your life, what would they be? Dance Marathon Burrito from Mad Mex (Pgh), the burger from Meat & Potatoes (Pgh) and Lobster Spaghetti from Bix (SF)
  • Favorite Cleaning Product: Clorox Wipes
  • Favorite recipe that you make? Indian Lime Soda (it’s a cocktail. I’m a terrible cook.)
Steve Hay
Steve Hay
Vice President, Client Service

Steve leads the agency’s interactive account team, working closely with clients to align interactive strategy and tactics to deliver the brands’ objectives. Steve and his team are responsible for managing all aspects of planning and execution – meeting deadlines, staying within budget and keeping clients in the loop along the way.

After five years as a tennis pro, Steve retired his racquet and put his liberal arts degree to work selling online media for a regional sports network. He was drawn to the agency side and jumped at the offer to join a small agency in Pittsburgh. Steve wore a lot of hats (He’s a size 8 by the way) writing copy, buying media, managing accounts, and eventually starting the agency’s interactive marketing department where he found his true passion in digital marketing.

Steve has since led successful initiatives for major brands such as GNC, Mellon Financial, Del Monte Foods, Levi Strauss, EDMC, Nestlé and Carnegie Mellon University. Prior to joining Smith Brothers, he was the Director of Strategy and Planning at Ripple Effects Interactive.

Steve holds a BA in Philosophy and English from Allegheny College.