A Beer With: Kristen Herrmann

Beer Selection: Orabelle by Great Divide Brewing Co.

Why Did You Select This Beer? I love Belgian style ales. Anything that tastes like bread and citrus is an instant winner with me. P.S. It was delicious. P.P.S. Is “bread” a legitimate beer flavor descriptor?


  • Describe yourself in five (or so) words: Do good work & be kind.
  • The Last Book You Read: Women Who Run with the Wolves, by Dr. Clarissa Pinkola Estes.
  • Best or worst gift you’ve ever received:  Best gift ever was probably… my Gameboy, 7th birthday.
  • What is your go-to karaoke song: Anything 80’s, especially Hall & Oates.
  • What’s something that is on your bucket list: Traveling to Japan.
  • What superpower would you choose: Flying, duh.
  • If you were in the Ms. America pageant, what would you excel in: Napping.
  • Oddest job ever: I worked at the counter of a butcher shop.
  • Favorite Toy As a Kid: Gameboy… hehe.
  • Something that you keep at your desk: A better question would be, what is not at my desk.
  • First concert: Battle of the Bands, 2002.
  • If you weren’t in advertising, what would you be doing? Sign painting.


  • What are your favorite apps? Google Maps, Instagram, Snapchat
  • Who is your #WCW (Woman Crush Wednesday) or MCM (Man Crush Monday)? BRUCE SPRINGSTEEN ~forever~.
  • Do you take #Selfies? Only when my appearance has been drastically updated. So not too often.
  • Favorite social networks? Eh.
  •  iPhone or Android? iPhone!
  • Mac or PC? Mac.
  • How do you use Facebook? Mostly to keep in contact with old friends.


  • Toilet paper: over or under?  Over, ya savages.
  • Where do you do your grocery shopping? It’s a frugal mix of Aldi and Giant Eagle.
  • Tea or coffee? 51% coffee / 49% tea.
  • Ketchup or Ranch? Ranch.
  • If you could eat just one food every day for a month and nothing else, what would it be?  Cold pizza.
Kristen Herrmann
Kristen Herrmann
Graphic Designer

Kristen is a designer working in both digital and print mediums for Smith Brothers Agency. This is her first job as a professional designer, so she really doesn't have a long list of prior experience. Although only owning two cats, she has somehow become the agency's resident cat lady. She does, however, love most furry and cute animals.

Kristen loves typography, and some of her hobbies include practicing lettering and calligraphy. She also loves making things of the culinary, textile, and fermented nature and will do so whenever possible. Her guilty pleasure is playing too many video games. She also reads a lot, and will often start multiple books at the same time. She does not recommend this reading strategy. It gets confusing.

During her time at SBA, Kristen has had the chance to work on several Nestle brands including Dolce Gusto, Drumstick, and Skinny Cow; Smucker's brands including truRoots and Santa Cruz Organic; and regional brands such as Kings Family Restaurants and Primanti Bros. (Plus she helps out here and there with many other projects that come through the agency because she’s just that good.)