Like it or heart it, no matter your relationship status with social media it’s now a part of our daily lives – both personal and professional. So for the second year, Smith Brothers Agency brought together a diverse group of speakers to celebrate Social Media Day in our Left Field Meeting Space.

Social Media Day was created by Mashable 2010 as a way to recognize the digital revolution, every year thousands of people organize events across the globe. To make the Pittsburgh party official, we worked with Mayor Bill Peduto’s office to proclaim June 30th as Social Media Day.

After some mingling and networking, Holly Byers from Pinterest spoke about updates and trends from the platform. Holly announced that earlier in the day Pinterest rolled out its new “Buy It” button exclusively to a group of advertisers. This new function allows consumers to purchase an item straight from the pin.

tweet from SBA

tweet from Jackie Ryan Masek

tweet from Kim Lyons

tweet from Smith Bros Agency


The theme of this year’s Pittsburgh celebration was “Using Social Media for Social Good.” The Smith Brothers team assembled a group of some of Pittsburgh’s most influential social media personalities, businesses and organizations to share rapid-fire case studies on how they’ve used social media to affect change for social good.

Highlights from the speakers can be best captured in tweets from the night!


tweet from Pgh Momtourage

tweet from Alex Davis

tweet from Dan Sprumont

tweet from Amanda King

tweet from Brandterns

tweet from Don't Call Me Cory

tweet from the Motherhood

tweet from Britt Reints

tweet from the Motherhood

tweet from Sugaraunts


With a room full of approximately 150 socially active guests, it’s not a surprise that #SMDayPGH generated more than 900 tweets was trending in Pittsburgh for more than TEN hours! Some of the most popular words used to describe the day can be viewed below.


Stay in touch with us through our agency Facebook and Twitter pages and Social Media Day website for details on a 2016 event! In the meantime, check out photos from this year’s event on our Facebook page!

Brandi Smith
Brandi Smith
Senior Social-Digital Strategist

A strategic communications professional with 10+ years of experience, Brandi has managed a plethora of award-winning public relations and social media campaigns on behalf of CPG brands. With an emphasis on consumer lifestyle, food, beverage and fashion clients, Brandi specializes in leading the integrated planning and execution of brand management strategies designed to generate both consumer awareness and engagement. Throughout her career, Brandi has served clients such as Kellogg’s, Kimberly-Clark, Jim Beam and White Wave Foods while employed at Ketchum.

After living in Chicago for a number of years, Brandi returned to her hometown of Pittsburgh. She holds a B.S. in Public Relations with a second concentration in Sport Management from West Virginia University.