We are very happy to welcome Rachel Norris, Rob Doerzbacher and Josef Bookert to the Smith Brothers Family!

Rachel, Rob, and Josef

A photographer with more than five years of experience, Rachel Norris joins SBA as an assistant digital content creator. Rachel will be responsible for aiding the content creation team in brainstorming, styling and photography for various clients. Rachel joins SBA from Commonwealth Press. Her experience ranges from headshots and family photos to weddings and fashion photography. Rachel is a graduate of Point Park University with a bachelor of fine arts in photography.

Rob Doerzbacher recently relocated from Greensboro, NC to join the SBA team as a senior copywriter.  With more than 10 years of experience, Rob has worked as a writer and creative director developing award-winning campaigns for clients in a wide variety of categories. Most recently, Rob was an associate creative director at SFW in Greensboro where he worked on a variety of clients such as Char-Broil, Kobalt Tools, Texas Pete Hot Sauce, Green Mountain Gringo Salsa, Fruit of the Loom Activewear, Jerzees and Berkshire Hathaway HomeServices. Rob was an English major at the University of North Carolina at Greensboro.

Josef Bookert joins Smith Brothers as a social media and public relations manager with more than five years of experience in public relations, social media channel management, new business development and account management in collaborative environments. He joins SBA from MARC USA where he gained experience managing social and PR strategy for brands such as Cooper Tire, Rite Aid, Huntington Bank, and Payless. Josef is a graduate of Whitworth University with a bachelor of arts in English (creative writing). He also obtained a master of arts in rhetoric from Carnegie Mellon University.

Smith Brothers
Smith Brothers

Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.