Christine, David, and Jackie

We are very happy to welcome three new faces into the SBA Family! Christine Morelli, David Johnson, and Jackie Mavin join our production, technology, client service teams, respectively.

Joining SBA as a Producer, Christine Morelli has experience in both Account and Project Management. She’s worked on accounts such as Dean Foods, Range Resources, #1 Cochran and Columbia Gas of Pennsylvania. Christine holds a B.S in Advertising Communications from Gannon University in Erie, PA.

Closing in on his third year in the industry, David Johnson joins the SBA development team as a Front End Web Developer. At his last agency, Marc USA, he touched many facets of interactive advertising for blue chip clients like Pennsylvania Lottery, Rite Aid, True Value and Gold Eagle. He takes pride in finding solutions to unique problems while maintaining a high standard for user experience and accessibility. David is an enthusiastic alum of Pittsburgh Technical Institute where he studied Multimedia Technologies.

A well-rounded communicator with 5+ years of advertising, public relations and marketing experience, Jackie Mavin joins SBA as a Senior Account Executive. Jackie has worked in marketing across several categories, including CPG, financial services, health care, higher education and B2B technology. She has contributed to global campaigns in many different roles – account management, strategy, PR and social media. In addition to her extensive work on brands such as The Art Institutes, Musselman’s Apple Sauce and Apple Butter, Lucky Leaf Pie Filling and WesBanco, Jackie has served First National Bank, Philips Respironics, Fidessa, ANSYS Inc., and more. Jackie is a graduate of Slippery Rock University with a B.A. in Communication.

Smith Brothers
Smith Brothers

Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.