News & Trending Topics in Social Media

  • Brands Look Far And Wide For a Niche in Virtual Reality – Even in virtual reality, it seems, there will be no escape from advertising. The Oculus Rift, which is owned by Facebook, won’t be available until early next year, but many of the two billion consumers worldwide who own smartphones can already try out virtual reality on the cheap with Cardboard, a device from Google that folds into a viewer with a slot for a smartphone. As more devices come to market with the aim of making virtual reality more commonplace, advertisers and agencies hope virtual reality will be the next great medium for persuading consumers to buy stuff. – New York Times
  • Facebook’s Virtual Reality Style Ads Are Here With Big Brands On Board  – If you were wondering what Facebook’s $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. The Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. – AdWeek
  • Why Instagram Captions Are They New BloggingInstagram, a minimalist, mobile-focused app for sharing photos, might seem like a strange place to keep a public diary. Facebook, which aggressively positions itself as an ongoing digital record of your life, comes across as a more natural place to share updates and idle musings. People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well. – New York Magazine
  • On Snapchat, Brands Trust Influencers, But Verify With Only Screenshots – When marketers work with social media influencers on platforms like YouTube, Instagram or Vine, they are accustomed to getting detailed performance reports on how their ad campaigns perform. When marketers work with the still nascent collection of Snapchat influencers, they are lucky to get screenshots. – Wall Street Journal
Brandi Smith
Brandi Smith
Senior Social-Digital Strategist

A strategic communications professional with 10+ years of experience, Brandi has managed a plethora of award-winning public relations and social media campaigns on behalf of CPG brands. With an emphasis on consumer lifestyle, food, beverage and fashion clients, Brandi specializes in leading the integrated planning and execution of brand management strategies designed to generate both consumer awareness and engagement. Throughout her career, Brandi has served clients such as Kellogg’s, Kimberly-Clark, Jim Beam and White Wave Foods while employed at Ketchum.

After living in Chicago for a number of years, Brandi returned to her hometown of Pittsburgh. She holds a B.S. in Public Relations with a second concentration in Sport Management from West Virginia University.