News & Trending Topics in Social Media

You Can Now Call an Uber in Messenger, Facebook’s Window to the World
Uber and Facebook announced this week that US users of Facebook Messenger can now sign up for the car-hailing service and request a ride, all without leaving a conversation or downloading the Uber app. The new feature comes as Messenger moves deeper into its mission to morph from a mere messaging service into a platform on which other developers build their services. To order a ride, users must have the latest version of Facebook Messenger installed on their phones. You either start a conversation with Uber and tap a car icon on the menu that runs along the bottom edge of the app, or tap on “More” to order a ride from there. As of today, Uber on Messenger is available in select users in places where Uber operates in the US, including San Francisco, Boston, Houston, Los Angeles, and Miami. Within a week, the companies say, the feature will be available everywhere else in the US that Uber operates. – Wired

Facebook Starts Letting Brands Live Stream
Facebook is expanding its live streaming service by rolling it out to verified Pages. The continued growth of Facebook Live follows the company’s confirmation that it believes videos will ultimately take over the platform. Although it was relatively late to the streaming game — Meerkat and Periscope launched months earlier — Facebook’s built-in user base allows brands to reach billions of people. The social media platform suggests Page owners can use the live streaming for a variety of supplemental content, including back stage happenings and Q&As. – The Verge

YouTube Reveals Top 10 Trending Videos of 2015
YouTube has revealed its top 10 trending videos for 2015, which were determined based on factors including the amount of time users spent watching, sharing, liking and commenting on videos this year. Collectively, the top 10 trending videos in 2015 were watched for over 25 million hours. The channels responsible for the top 10 videos have over 40 million subscribers in total. The top trending video of 2015 was Silento — Watch Me (Whip/Nae Nae) #WatchMeDanceOn by Tianne King. In addition, for the first time, four television moments made the list, with three coming from late night TV shows. – Ad Week

NFL Signs On as First Snapchat Explorer Sports Partner
The National Football League is deepening its relationship with Snapchat. The league has signed on to become the first sports partner for Snapchat Story Explorer. The feature, rolled out last month, is an offshoot of Snapchat Live Stories. With Stories, Snapchat curates and weaves together a collection of videos submitted by its users in a particular location or around a theme, such as Halloween or Mardi Gras. These videos can generate 10 million to 20 million views on a given day, according to Snapchat. Now with Explorer, people watching Snapchat Story videos can swipe upward and see more videos about the same event videos created by Snapchat users. These videos are culled together automatically using Snapchat’s custom technology. Brands ranging from Bud Light to Gillette to Ford run ads within NFL Live Stories. But right now, the league’s Snapchat deal is less about making money and more about marketing the league, while providing an opportunity to learning how to produce content for younger consumers who may not be big traditional TV consumers but are tethered to their mobile phones. – WSJ

100 Pinterest Trends You’ll Be Obsessed with in 2016
To help get you thinking about the New Year, Pinterest just released their Pinterest 100 for 2016 board. The board is filled with the 100 trends Pinterest predicts will dominate 2016. “There are all kinds of recaps and best-ofs this time of year, but instead of looking back, we’re jumping ahead and making some Pinterest predictions for 2016,” the company writes. “We looked at trending Pins in popular categories, Pins from our most influential Pinners and even a few hand-picked by Pinterest employees.” Take a look at Pinterest’s predictions here. – Mashable

Jamie Sylves
Jamie Sylves
Associate Director of Social & PR

Jamie Sylves is a passionate, senior-level communications executive specializing in fresh, creative thinking to deliver against important business objectives. With ten years of experience in the public relations and social space. Jamie brings big picture thinking, a strong understanding of the evolving digital landscape and innovative brand storytelling experience to SBA.

Jamie comes to us from DeVries Global, where she led digital and social communications strategy on behalf of numerous clients, including Pantene, SWASH and P&G Beauty. In addition, she was charged with creating insight-driven, integrated-marketing campaigns with a focus on digital and social content to persuade purchase intent, developing holistic brand playbooks and launching influencer marketing campaigns with a focus on video.

Highlights of her career include working on the London 2012 Olympics, planning globally recognized P&G thought-leadership/launch summits, driving Pantene’s YouTube Ambassador program to become a BIC brand on the platform and managing publisher content partnerships.