News & Trending Topics in Social Media

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Twitter Now Plays Periscope Directly in Flagship App Twitter users can now watch live videos without leaving the flagship app. Twitter’s iOS app will now play live videos and replays from its video-streaming app Periscope directly in the main app in feeds, profile pages and search results. Previously, users could tweet links to Periscope videos, but could only view the videos on Periscope’s standalone app. Twitter plans to extend the feature to Twitter’s website and Android app soon. This integration was only a matter of time. The move exposes Periscope videos to Twitter’s approximately 320 million monthly active users and should drastically grow the audience of Periscope-creators, which includes everyone from casual users to politicians, celebrities and journalists. By contrast, there were about 10 million accounts on Periscope this summer. The new feature could also encourage visitors to stay on Twitter longer and improve content on the app. Twitter has been taking steps to add new users, in part by making the experience more visual and less complicated to navigate. And the new feature could boost advertisers’ interest in Twitter’s offerings. – Forbes

Tumblr is One of the First Apps to Support Live Photos Tumblr’s iOS app now allows iPhone 6S users to add Live Photos to their posts, just as though they were adding any other photo. When someone on an iPhone comes across it in their feed, they’ll see the Live Photo icon in the corner, letting them know it can animate. Like in the iOS Photos app, iPhone 6S users can use 3D Touch to activate the hidden video and sound. – The Verge

Pinterest Updates Buyable Pins with Price Drop Notifications: Pinterest Inc. has announced a new notification system that will alert you when the price drops on a Buyable Pin that you follow, this could be a good or a bad thing depending on how much you like to shop. Once a brand reduces the listed price on a pin that you follow, you will receive both an in-app notification and an email notification. You can jump straight to that Pin and can benefit from the savings when you buy said item. “I don’t think it’s a unique psychology to Pinterest, but we tried to build a shopping experience that worked for that customer experience — discovering a product, waiting for the right moment, and then completing the purchase in a seamless way,” said Pinterest product marketing manager Sarah Shere. “In this case, one of those right moments is waiting for the price to drop.” – Silicon Angle

Laura Forester
Laura Forester
Senior Social Media & PR Strategist

Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.