News & Trending Topics in Social Media

Facebook Elevates Live Video in Its News Feed

Facebook said Tuesday it will update the algorithm used to display content in a user’s News Feed so that live videos are ranked much higher. “People spend more than three times more time watching a Facebook live video on average compared to a video that’s no longer live,” the company said in a statement. “This is because Facebook live videos are more interesting in the moment than after the fact.” The company added that its Pages will likely not see a significant change as a result of the algorithm update.
Ad Age 

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load. Canvas removes constraints that low-power mobile sites put on content. Facebook Canvas allows interactive elements like animations, carousels, product catalogs, tilt-to-view images, and videos.
Tech Crunch

More Instagram Advertising Means Less Organic Engagement

Has more advertising on Instagram led to poorer engagement for brands on the Facebook-owned photo- and video-sharing network? Instagram’s post engagement rate of 0.95 percent of total audience marked the lowest since Locowise began studying the network 10 months ago, and it was down 12.04 percent from December. Locowise said Instagram post engagement rate has fallen 66.07 percent over the past 10 months.
Ad Week

Shannon Sankey
Shannon Sankey
Social Media Coordinator

Shannon applies classical creative writing training to her many roles in digital strategy and creative. Poetry and marketing are married in her world: in both arts, she works to locate and arrange concise and engaging language to evoke a response.

She functioned independently as the copy and digital strategy department in a growing agency in Greensburg, PA, where she expanded agency capabilities in content, social, paid media, PR, and analytics. She went on to a corporate environment in Pittsburgh to establish and optimize social identity for high-profile executives and associated brands. Now, while pursuing an MFA in Creative Writing at Chatham University, she’s excited to contribute to a dynamic team and challenging projects at Smith Brothers Agency.