News & Trending Topics in Social Media
Facebook said Tuesday it will update the algorithm used to display content in a user’s News Feed so that live videos are ranked much higher. “People spend more than three times more time watching a Facebook live video on average compared to a video that’s no longer live,” the company said in a statement. “This is because Facebook live videos are more interesting in the moment than after the fact.” The company added that its Pages will likely not see a significant change as a result of the algorithm update.
– Ad Age
Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load. Canvas removes constraints that low-power mobile sites put on content. Facebook Canvas allows interactive elements like animations, carousels, product catalogs, tilt-to-view images, and videos.
– Tech Crunch
Has more advertising on Instagram led to poorer engagement for brands on the Facebook-owned photo- and video-sharing network? Instagram’s post engagement rate of 0.95 percent of total audience marked the lowest since Locowise began studying the network 10 months ago, and it was down 12.04 percent from December. Locowise said Instagram post engagement rate has fallen 66.07 percent over the past 10 months.
– Ad Week