Facebook is Making it Even Easier to Find People on Messenger

Facebook is taking another step to convince the world that its Messenger app is the simplest way to stay in touch. The Menlo Park, Calif. firm is rolling out a new feature that allows users to find new contacts in its Messenger app, which now serves more than 900 million monthly active users, by scanning a special code. Scanning a so-called “Messenger Code” will bring users to the account for that particular person or business. Messenger Codes should help Facebook users avoid potentially awkward situations, like having to ask a new friend to recite their phone number or spell their name to locate them on the platform. Facebook is also launching Messenger Links, which provide direct links to Messenger users’ profiles. ­– TIME

Twitter Lands NFL Rights to Stream Thursday Night Games

The NFL is coming to Twitter, big time. The league has reached an agreement with the social media company to live-stream Thursday night games this season. The agreement, first reported by Bloomberg, will cover entire games and not just short clips. The league stressed that the content will be available free across multiple digital platforms and will include in-game highlights from “TNF” as well as pregame Periscope clips from players and teams. – Washington Post

Pinterest is Upgrading its Ad Platform to Address Brands’ Concerns

Pinterest is answering ad concerns with a new ad suite. The company’s ad platform is adding new ad formats as it hopes to grow into a complete and sophisticated suite of offerings, according to a Pinterest ad pitch deck obtained by Digiday. Digital couponing, sales and coupons that can be tacked onto a Pinterest ad, will be the focal point of the enhanced ad platform. The coupons let users test and ultimately buy products advertised on the site. Because consumer packaged goods (CPG) and retailers dominate advertising on the site, digital coupons should flourish here. – Business Insider 

Facebook Adds Video Search to Combat Original Content Sharing Decline

Facebook is desperate to get you to watch original videos. They’re all over the feed, yesterday it launched a dedicated video browsing hub, and now it’s announcing a video search engine. It’s also baking Live videos into its Trends in search, and will show when there’s a Live video broadcasting related to one of its Trending Topics on the home page. Driving audience to videos, especially Live videos is critical for Facebook because The Information reports that its experiencing a decline in original, personal sharing. – Tech Crunch

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.