Instagram Updates Overlay for Action-Driving Ads

Instagram is continuing to evolve as an ad platform by updating the image overlays on their action-driving ads to show more details on where a tap engagement will take them.  The update will now include the name of the business’ Facebook Page or website URL for click-through ads (versus “Go to Website”) and “View in App Store” for iOS users or “view in Play Store” for Android users against app-install ads.  The aim is to increase transparency and improve the quality of click traffic from cost-per-click ads.  (AdWeek – Social Times)

Pinterest Makes DIY Easier with new How-To Pins

The newest iteration of Rich Pins allows brands to provide step-by-step how to instructions on platform, rather than on external sites.  The launch included 25 brand partners like Home Depot, Cosmopolitan, and Delish to create how-to content across various categories including food, fitness, home projects, and beauty.  (Mashable)

You Can Now Share Spotify Music on Facebook Messenger

In yet another update to Facebook’s standalone Messenger app (remember the Uber update in December?), users can now share music via a Spotify integration.  While the update won’t allow users to actually play Spotify tunes inside of Messenger, users can share tracks, playlists, and artists within message threads.  It is almost a sure sign that Facebook does not plan on slowing down new feature additions to Messenger. (Mashable)

Facebook Pay Wall to Begin June 1st, 2016

Alex Davis
Alex Davis
Associate Director of Engagement