“The new ‘Hide from Timeline’ option allows users to publish a post only on their News Feed, consequently concealing it from their dedicated Timeline where content is saved permanently. Facebook has always offered its users customization options as to who can see a post — these include ‘public,’ ‘friends,’ and ‘only me,’ among others — allowing you to effectively hide content from your Timeline. The new feature, however, lets you simply publish your content directly to your News Feed without having to bother with additional tools.” – Digital Trends
“Twitter is testing out a new ad scheme that would allow brands to leverage both user tweets and their own through a carousel format. One caveat, though, is brands will need explicit permission from users to promote their tweet as an ad.
Reports of the new format first surfaced at CES this year, but now it’s got an official name. Dubbed Promoted Tweet Carousel, it allows brands to curate multiple tweets within a single, swipeable ad unit that can include videos, images or text. Brands can also combine content from niche creators or users, the company said. Twitter claims user tweets provide brands with an authentic form of advertising and shave down costs for advertisers, as they don’t have to build additional creative. Advertisers are charged based on the number of engagements an ad unit receives, Twitter said.” – Ad Age
“Most importantly for advertisers and media sites — all of which are eager to vie for precious placement opportunities and viewership among the app’s young demographic — the Discover tab now lets users subscribe to their favorite channels. Once you choose to do so, the selected channel’s content will then appear inside your daily feed, alongside content from your friends. Additionally, when you press and hold on a channel to save it, you will also have the option to share it with friends via email, SMS, and your social media accounts. You can also unsubscribe from a channel using the same action.” – Digital Trends