“Digital interactions influence 64 cents of every dollar spent.” This tweet-worthy stat was just one of the many interesting facts shared at last week’s third-annual Social Media Day event, which drew more than 150 socially-active attendees. They came to learn about the rise of influencers – a hot topic in today’s marketing landscape and a critical component to deliver more meaningful digital engagements.
To no surprise, #SMDayPGH trended on Twitter, generating 209 tweets. Here is a sample of the conversation.
Bloglovin’ kicked off our panel discussion, sharing best practices for influencer marketing from tips to find the right influencer with the right audience to suggested tools to help measure effectiveness. We then heard from four noteworthy Pittsburgh influencers, all who told a unique story about finding success. And while many arrived at blogging/social content creation via different paths, one piece of advice rang loud and clear across the board – Be Consistent. Thoughtful attention to posting cadence and staying within a niche content category is the key to building and sustaining a relationship with fans.
As for advice for Brands looking to engage influencers, do your research before contracting influencers. Be collaborative and provide visibility to business metrics to ensure more meaningful, authentic results.
Check out our video below for more great insights, including a few key takeaways for influencer marketing.
Lastly, stay up-to-date on the landscape of influencers here and remember to join us for our next Social Media Day event come 2017.