Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere

Running millions of individually targeted video spots in live television across more than 10 platforms simultaneously is now a reality, as Adobe rolls out their new dynamic ad insertion technology this week. The true test of success will be in determining how much revenue lift dynamically inserted ads yield as compared to the traditional broadcast ads. According to Campbell Foster, director of product marketing at Adobe, the company has heard from NBC sports that the dynamic ads on devices are selling at twice what the broadcast ads sell for. – MediaPost

Facebook now officially showcases vertical videos in mobile news feeds

The verdict is in! Users are spending more time watching vertical videos (Thank you, Snapchat!) and Facebook is taking action. Vertical videos, which were previously cropped into squares when displayed in users’ news feeds, will now appear as vertically formatted videos. While Facebook’s news feed algorithm hasn’t begun favoring vertical videos over horizontal yet, performance data could cause that to change. – Marketing Land

IAB Tech Lab Issues Guidelines for Podcast Advertising

With podcasts continuing to develop into a more accepted advertising medium, the IAB has announced new guidelines to help improve the standards and increase buyer confidence in the medium. An “ad delivered” metric will tell the advertiser when the podcast has been sufficiently downloaded (according to server logs) to the point where the ad message is included. Mapping to the future, they also defined a “client-confirmed ad play” metric that confirms when the client (or device) can identify when the ad message was played. Unfortunately, popular platforms for downloading and playing podcasts currently prevent this type of counting. – Adage

Why You Can Now Quit Your Job to Make Snapchat Videos

A profile on Tastemade shows how social networks, snackable content, and the ubiquity of mobile devices have made short-form content production a new and surprisingly profitable cottage industry where little players with big ideas are making media giants, and investors, take notice. – Washington Post

Alex Davis
Alex Davis
Associate Director of Engagement