Twitter Letting Select Users Put PreRoll Ads Into Video

Twitter has always represented a bit of a raw deal for creators when it comes to monetization. Unlike YouTube, there’s no publicly-accessible revenue sharing program. If you create a piece of content that does well, there’s no way to shove an advert on it and make some money, unless you’re a massive publisher. But slowly, that’s starting to change. Twitter just announced that select US creators of all sizes will be able to insert pre-roll adverts into any video clips they upload. – The Next Web

Nearly 1 Million People Ditched Cable TV Last Quarter

As US cable companies continue their respective plots to stop the flight of paying customers, companies like Netflix, Hulu, Sony and others are reaping the biggest rewards. Last quarter alone, an estimated 812,000 subscribers cut the cord on pay-television service, according to a recent study by consulting firm SNL Kagan. The number of cord cutters is representative of families that have elected to cancel bundled video service from cable, satellite or telephone companies. – The Next Web

Instagram Lets you ZOOM IN on Videos and Photos

It’s been a big year for Instagram. In the last twelve months, the photo-sharing service began supporting horizontal and vertical photos, debuted a bold new logo, and introduced the Instagram Stories tool that allows users to post content that disappear within 24 hours (and also is basically an exact replica of Snapchat Stories). And now, Instagram is debuting yet another feature—one that users have always wanted: Zooming in on photos and videos. – Glamour Magazine

Twitter Sharing Revenue with Video Makers

Twitter wants people making more videos for its social networking service. So, it’s turning to a time-honored means of encouragement: money. Twitter is now sharing ad revenue with video creators on its service, the company said in a blog post today. The split is reportedly generous: creators get 70 percent of the cut, while Twitter keeps the rest. Notably, those are much better margins than what a video creator can get on the world’s biggest video site, Google’s YouTube, which pays creators 55 percent of the video ad revenue. – WIRED

Laura Forester
Laura Forester
Senior Social Media & PR Strategist

Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.