Snapchat Preparing For March IPO

Snapchat’s recent name change to Snap Inc. seems to signal more than the app’s push into hardware. Snap is exploring an initial public offering that could value the company at $25 billion or more and could happen as soon as early next year, according to a new report. Snap could start selling shares as early as late March, according to a new report in The Wall Street Journal. Citing unnamed sources, the report said Snap hasn’t yet hired any banks as it works on its public filing, called an S-1. The company was recently valued by investors at about $18 billion when it most recently raised funding in May. If the IPO occurs, Snap would be the largest company to go public on a U.S. exchange since 2014. A Snapchat spokesperson did not respond to a request for comment in time for publication. – Forbes

Instagram Stories Has 100 Million Daily Active Users After Just 2 Months

Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive. The new stat comes from a Buzzfeed report that also reiterated the total of monthly active users across Instagram at a high of 500 million (a number it first released in June), halfway to that coveted 1 billion mark Facebook Messenger passed earlier this year. – TechCrunch

Oculus Touch To Hands: Welcome To Virtual Reality

When Oculus Rift first debuted, there were only a few ways to interact with the virtual world inside the headset. You could look at something and then click on a small control stick. Or you could rip the headset off. This actually happened when I first experienced a VR T-Rex snarling in my face. But on Thursday, Oculus execs unveiled Touch, a pair of $199 hand grips that promise to take VR interactivity to new heights. They go on pre-order soon and ship in early December. How well do they work? While at Oculus Connect, the company’s three-day developer’s conference ending Friday, USA TODAY sampled a couple of the 35 Touch-compatible game titles that will debut soon, Kingspray and Lone Echo. – USA Today

Facebook At Work Is Launching This Month

Facebook is ready to make work as addictive as socializing. The company plans to launch its enterprise communication and collaboration network Facebook At Work in the next few weeks on a per seat pricing model, The Information (paywall) first reported and a source close to Facebook confirmed to TechCrunch. Facebook believes it can keep individual employees engaged with the product, so it’s betting on a pricing plan that charges companies “per monthly active user” instead of charging a flat rate per company, says Facebook @ Work director Julien Codorniou. TechCrunch has learned that Facebook will announce launch integrations or partnerships with other SaaS tool providers including Asana. – TechCrunch

And just for fun…

Watch People Read Their First Facebook Post – Mashable

Brandi Smith
Brandi Smith
Senior Social-Digital Strategist

A strategic communications professional with 10+ years of experience, Brandi has managed a plethora of award-winning public relations and social media campaigns on behalf of CPG brands. With an emphasis on consumer lifestyle, food, beverage and fashion clients, Brandi specializes in leading the integrated planning and execution of brand management strategies designed to generate both consumer awareness and engagement. Throughout her career, Brandi has served clients such as Kellogg’s, Kimberly-Clark, Jim Beam and White Wave Foods while employed at Ketchum.

After living in Chicago for a number of years, Brandi returned to her hometown of Pittsburgh. She holds a B.S. in Public Relations with a second concentration in Sport Management from West Virginia University.