Instagram Launches more Tools and Control: Liking Comments!
A feature that began rolling out in November will soon allow all users to “like” comments by tapping a heart icon next to it. “Liking lets you show support and encourages positivity throughout the community,” Kevin Systrom, CEO and co-founder of Instagram, said in the blog post. Users will also soon be able to turn off commenting on posts, because “sometimes there may be moments when you want to let your post stand on its own.” – BuzzFeed
Facebook Creative Hub Opens Its Doors
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions. – AdWeek
Pinterest Launches Business Showcases
Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself, and how you shape the story of your business. – Pinterest
10 Most Watched Ads on YouTube in 2016
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google’s full-year YouTube Ads Leaderboard, ranking the most-watched ads on the video site. – AdWeek
Google, HTC, Oculus, Samsung, Sony join forces to create Global VR Association
After a couple years of being driven primarily by the startups, the virtual reality industry is growing to be one increasingly dominated by the big dogs. There’s still a sizable amount of fragmentation in the industry as well a high chance of failure for many of the efforts currently being undertaken. For these reasons some of the biggest names in the industry, Google, HTC, Oculus, Samsung, Sony and Acer have joined forces to create the Global Virtual Reality Association (GVRA) which aims to “unlock and maximize VR’s potential,” but its really not clear what this all means for consumers. – TechCrunch
Senior Social Media & PR Strategist
Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.